7 May 2008. (Las Vegas, NV): DeepRockDrive (www.DeepRockDrive.com), the world’s first interactive online concert venue, has launched a global free concert series in partnership with Pepsi. Featuring five of today’s hottest musical artists including multi-platinum Disturbed, the series reinforces DeepRockDrive’s prominence as the world’s most popular destination for online, interactive concerts.
Presented by Pepsi, five compelling live acts will be performing to global audiences beginning May 16th through May 29th 2008. Kicking off with country music’s hottest new act, Lady Antebellum on Friday, May 16, the series continues with YouTube sensation MariÃ© Digby on May 18, singer/songwriter and guitarist Matt Nathanson on May 27, R&B performer Lloyd on May 25 and culminating with hard rock’s Disturbed on May 29.
Each concert will feature interaction between fans and the artists using the revolutionary service that DeepRockDrive has created.
By logging on to www.DeepRockDrive.com, music fans from around the world will experience the only online, live, interactive exchange between performers and their audience where the fans collaborate with artists in real-time to build magical live experiences. Fans can send shout outs to the stage, vote on what the next song will be from the set list, personalize their views by selecting camera angles and send digital applause to the artists on stage in the form of emot-applause, which are video game-like icons, such as hearts, fists, and lips that blow a kiss. These animated icons appear on giant screens in front of the artists while they perform.
Thanks to the support of Pepsi, the shows in this series are available free of charge, bringing a front row seat to music fans from Las Vegas to London, San Francisco to Singapore, and anywhere where a broadband connection is available.
Of the band’s participation in DeepRockDrive, Disturbed singer David Draiman said, “We are looking forward to taking part of something this unique and powerful.”
The innovation extends to the marketing of the concerts, as DeepRockDrive’s service enables a direct bridge between artists and their fans. Marie Digby, born from her channel on YouTube, created this direct invitation to her fans to attend the show — http://www.youtube.com/watch?v=RzcKij_1RK8
“We jumped at the chance to be a part of this innovative, online experience with DeepRockDrive and the Pepsi Concert series, exposing Matt Nathanson to a worldwide audience” said Tricia Rice, the Director of Digital Media at Vanguard Records.
“Thanks to the early support and commitment to innovation from Pepsi, DeepRockDrive has built the next generation of live entertainment,” said DeepRockDrive co-founder Danny Socolof.
Free tickets for all shows are available now at www.DeepRockDrive.com. Fans can grab a ticket and invite all of their friends. Live music has a new homeâ€¦yours, and it’s powered by Pepsi!