London / Mumbai / New York, 9th May 2008: Eros International, the London AIM listed leading integrated company within the Indian media & entertainment sector releases Bhoothnath in Pakistan day and date with the film’s global release. Bhoothnath becomes the first Indian film to be passed by Pakistan Censor Board for a day and date release in its original un-cut version. It is also the first film of Amitabh Bachchan and Shah Rukh Khan, the two topmost stars of Indian film industry, to release in Pakistan.
Eros will be releasing Bhoothnath on 9th May across all major cities in Pakistan, including Lahore, Karachi, Rawalpindi, Multan, Faisalabad, Gujaranwala, Hyderabad and Gujarat, in association with renowned production and distribution houses Evernew Group and HKC Entertainment who have been in the business for more than 50 years.
Sajjad Gul, Chairman & CEO, Evernew Group, commented:
“Bollywood films have always had a big market in Pakistan. Pakistanis are absolutely ecstatic to have Amitabh Bachchan’s and Shah Rukh’s first film to be seen on a big screen in Pakistan. We are glad to be working with a leading player like Eros International for Bhoothnath release.”
Pranab Kapadia, President – Distribution, Eros International said:
“We are extremely delighted to be able to distribute our films in Pakistan, as the market has huge appetite and potential. Bhoothnath is the ideal film for our launch as it stars Amitabh Bachchan and Shah Rukh Khan who have great fan following in Pakistan. There is huge excitement for the release. Bhoothnath is the first among many in our release pipeline and we look forward to working with Evernew Group and HKC Entertainment to release more films in Pakistan soon.”
About Eros International plc
Eros International plc is the leading global player in the rapidly growing Indian media and entertainment sector. Eros produces, acquires and distributes films globally across all platforms including cinemas, home entertainment, television and new media.
Established in 1977, Eros International has over three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices throughout India, the United Kingdom, USA, UAE, Singapore, Australia, Fiji and the Isle of Man. Eros releases 35+ new films globally each year in Hindi and other regional Indian languages and continues to build upon its unrivaled library of over 1,900 titles.
Global Distribution, Motion Pictures, Music, Home Entertainment, Television, New Media and Animation are the primary Strategic Business Units of Eros.