MTV is going to reveal the life of Paris Hilton, turn her fans into friends and show what it takes to get close to one of the world’s most well-known personalities as “Paris Hilton’s My New BFF” premieres on Tuesday, September 30th at 10pm ET/PT with 10 one-hour episodes. You know Paris Hilton as a businesswoman, trendsetter, worldwide celebrity and entertainment icon. Through almost a decade of constant social and media focus, she has watched a generation of BFF’s ride her coattails. Now with the help of her celebrity friends like Ryan Seacrest and Perez Hilton, Paris is determined to find a new “bestie” who can keep up with her non-stop endeavors in entertainment and business.

Being the ultimate puppet master, Paris handpicked sixteen girls and two guys to travel to Beverly Hills to compete in tests of loyalty, endurance and compatibility with the media sensation as they are blindfolded, interrogated and quizzed on their Paris Hilton knowledge. The contestants will travel across the globe, learn what it’s like to maintain a powerful brand, party in the poshest clubs, get VIP makeovers and attend the best red carpet events, but they never know when there might an elimination or hear the dreadful phrase “TTYN” (talk to you never). In the end, only one will win the grand prize of saying “Paris Hilton is my new BFF.”

Fans can visit the show’s official site at http://www.parisbff.mtv.com for full episodes and recaps, sneak peeks of upcoming episodes, exclusive behind-the-scenes photos, a Paris personality quiz, cast bios and a weekly video vlog from Paris. Fans can also upload the Paris BFF Widget onto any social networking site to get all the latest information on the show, up to the minute blog posts and behind the scenes photos of the cast.

Anyone can befriend Paris and the contestants by going to IAmOnMTV.com (www.IAmOnMTV.com), an innovative new social networking community from MTV that gives audiences the chance to connect directly and interact with the cast of many of MTV’s most popular franchises including “The Hills,” Making the Band 4″, “A Shot At Love With Tila Tequila”, “The Real World XX”, “The Real World/Road Rules Challenges” and “From G’s To Gent’s”. Users can have conversations with the cast, upload fan videos, enjoy exclusive video and text blogs and leave comments for their favorite MTV personalities. The site continues MTV’s commitment to connect viewers more intimately with each other and the MTV stars they know and love. IAmOnMTV.com has collectively garnered more than 4.5 million total unique visitors and over 60 million page views since its launch in October 2007.

Customers of Comcast will have unique access to episodes one week after they premiere. In addition, all MTV On Demand providers will feature full episodes two weeks after they premiere.

Paris Hilton is executive producer. Michael Hirschorn and Stella Stolper will serve as executive producers. Chris Choun is executive producer. Paris’ manager Jason Moore is executive producer. Tony DiSanto is the creative executive overseeing the project for MTV. “Paris Hilton’s My New BFF” is produced by MTV and Ish Entertainment. This is the first series greenlit under Ish Entertainment’s first-look deal with MTV Networks Music Group.