MTV sent us a brand new promo trailer from the new series “Paris Hilton’s My New BFF” starring hotel heiress Paris Hilton.

Synopsis: MTV is going to reveal the life of Paris Hilton, turn her fans into friends and show what it takes to get close to one of the world’s most well-known personalities as “Paris Hilton’s My New BFF” premiered on Tuesday, September 30th at 10pm ET/PT with 10 one-hour episodes. You know Paris Hilton as a businesswoman, trendsetter, worldwide celebrity and entertainment icon. Through almost a decade of constant social and media focus, she has watched a generation of BFF’s ride her coattails. Now with the help of her celebrity friends like Ryan Seacrest and Perez Hilton, Paris is determined to find a new “bestie” who can keep up with her non-stop endeavors in entertainment and business.

Being the ultimate puppet master, Paris handpicked sixteen girls and two guys to travel to Beverly Hills to compete in tests of loyalty, endurance and compatibility with the media sensation as they are blindfolded, interrogated and quizzed on their Paris Hilton knowledge. The contestants will travel across the globe, learn what it’s like to maintain a powerful brand, party in the poshest clubs, get VIP makeovers and attend the best red carpet events, but they never know when there might an elimination or hear the dreadful phrase “TTYN” (talk to you never). In the end, only one will win the grand prize of saying “Paris Hilton is my new BFF.”

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