LOS ANGELES - In celebration of the upcoming release, Cirque Du Freak: The Vampire’s Assistant will be allowing fans to join the freak show through the launch of a brand new “iFreak” iPhone and iPod Touch application.

The “iFreak” application allows users to take a photo (or select one from an existing album) and transform into their favorite freak from the film. Users will be allowed to mix and match characters and add endless features. Once a freak inside and out, the user can name the creation, save it to their iPhone and iPod Touch, email, and share their new identity through social networking outlets.

The “iFreak” application is free of charge and is available for download on iTunes at: http://itunes.com/apps/ifreak Visit the official website for more information at: http://www.thevampiresassistant.net

Cirque du Freak: The Vampire’s Assistant will hit theatres on October 23, 2009 and stars John C. Reilly, Ken Watanabe, Josh Hutcherson, Chris Massoglia, and Ray Stevenson. The film is directed by Paul Weitz and is distributed by Universal Pictures.