Cable Companies, Movie Studios Launch Extensive VOD Campaign
Thursday, March 18th, 2010In an effort to promote and capitalize on the videos on demand (VOD) option, cable companies are entering into a $30 million advertising campaign with Hollywood studios, the Hollywood Reporter announced on March 17. With theater prices rising and the recession continuing, more people are turning to VOD to watch the latest releases. After accepting this fact, cable companies and Hollywood studios decided to launch the television, print and internet ad campaign, titled “The Video Store Just Moved In.” The campaign is focused on showing digital cable subscribers how easy it is to use their remotes to order movies on demand. Some of the movie studios who are participating in…














