Readers who buy Guy Kawasaki’s new book “Enchantment: The Art of Changing Hearts, Minds, and Actions” in paper, e-book or recording form can receive a free copy of Garr Reynolds’ book “Presentation Zen”. Through a special promotion from Peachpit Press, anyone who buys “Enchantment” and enters their proof of purchase on Kawasaki’s website will receive a special promo code to download the e-book version of Reynolds’ presentation-making book.
“Enchantment: The Art of Changing Hearts, Minds, and Actions ” is the tenth book by the former chief evangelist of Apple, and has become a New York Times, Wall Street Journal and Publishers Weekly bestseller. In the book, Kawasaki explains how to influence others while maintaining a high ethical standard. It also explains when and why people should use enchantment, as well as its pillars: likability, trustworthiness and a great cause.
Launching, overcoming resistance, making enchantment endure and using technology are also discussed in “Enchantment: The Art of Changing Hearts, Minds, and Actions”. Kawasaki also touches on the subjects of enchanting employees and employers.
In “Presentation Zen”, Reynolds, a presentation designer and communications expert, shares his presentation experiences. The book challenges the conventional ideas of making slide presentations with such programs as PowerPoint or Keynote. The book encourages people to think differently and more creatively about how they’ll design and deliver their presentations.
Written by: Karen Benardello
