You might have seen the hilarious special performance by The Lonely Island and friends (Michael Bolton, Akon and Maya Rudolph to name a few) on the Emmys Sunday( if you happened to miss the Emmys, you can see The Lonely Island’s performance below). But what you might not know is that The Lonely Island–Andy Samberg, Jorma Taccone and Akiva Schaffer–have now become creative directors.

The trio have been hired by ROKK, a new premium-priced, freeze-filtered vodka. The group will be responsible for ROKK’s consumer engagement, which includes creating digital material to not only market the brand, but to introduce consumers to the new vodka. Seeing how funny the trio are, I’m sure there will be a sizable amount of interest.

You can check out a sneak peek of their first video for the brand below the post. The full video will be released November 2011. You can also check out a still from The Lonely Island’s work on the project below as well.

After looking at the assets, tell us what you think about them. Would you buy this vodka due to the selling power of The Lonely Island? What do you think of their approach? Give us your opinions in the comments section below.