According to both Bradenton Herald and Market Watch, Mike “The Situation” Sorrentino and his family have signed a deal with FilmOn.com and the site’s founder and CEO, Alki David, for a partnership to create SituationTV.com, an internet home shopping channel which will be hosted by Sorrentino and his family. The channel will introduce new products to Sorrentino’s 5 million+ fans and online followers.

Sorrentino and his family–brothers Marc and Frank, sister Melissa and mother Linda–will sell products such as Official Situation gear and other products endorsed by the Sorrentino family.

“This is a great opportunity for myself and my family to be teaming up with Alki David and FilmOn,” said Sorrentino. “We have shared so many similar visions and ideas that there is no doubt we can create a successful product with SituationTV. It’s going to be amazing to be able to connect with all of my fans through this new and exciting medium.”

David said of the deal, “We are very excited to be working with The Situation and the entire Sorrentino family. Mike’s hard work and dedication has got him where he is today, and he continues to impress us with his creativity. We are thrilled to be teaming up with the Sorrentinos to launch a very successful shopping channel across the entire network including FilmOn.TV, 9021Go.com, and, of course, SituationTV.com.”