Are you registered to vote? Well, if you plan on voting in this year’s presidential election, you’d better be! Voting means your voice can be heard and you can make a difference, and the only way your voice can be heard is if you get your name on the voting list. And, if you live in West Hollywood, you’ll be able to register in style.
On June 30, make sure to head to the Whole Foods West Hollywood to participate in the Rock the Vote 2012 Registration Drive between 1-3 p.m., which will have live music from celebrity DJ Brent Bolthouse, raffles, tote bag giveaways, the #ScantoVote mascot, and a 4th of July themed barbeque. 98.7FM will also be on hand as a sponsor of the event.
Rock the Vote is partnering not only with Whole Foods, but also social marketing platform PromoJam, barcode scanning mobile application RedLaser, celebrity T-shirt emporium Junk Food and eco-fashion label Threads for Thought in order to provide new voters with new voter registration technology.
The technology featured at the drive is #ScantoVote. The technology will be used in Junk Food and Threads for Thought’s social media-powered QR code t-shirts. The shirts, made from 100% organic cotton, are meant to “engage, educate and inspire youth in America to register to vote directly from the piece of technology that they use most – their smart phone,” according to the press release.
“Junk Food X Threads for Thought, PromoJam, RedLaser, and Rock The Vote have created a t-shirt stylishly embedded with social media QR code technology to reach youth via platforms they care about most – fashion, technology, entertainment, social networks, and music,” states the release. “The tees are for sale exclusively at nationwide Whole Foods Markets and online.”
By using the RedLaser app to scan the QR Code graphic on the tee with their smartphone, a customized PromoJam mobile experience will launch on their phone. From this mobile page (which you can see by clicking here and here), users will be able to watch educational and inspiring videos concerning the election, take social actions such as “Like”ing Rock The Vote’s Facebook page and, most importantly, filling out the voter registration form right from their smartphone!
It is true that the form can be completed on your smartphone, but excluding Colorado, most states still require people to still print, sign and mail in their voter registration form. Because of this, the QR tool takes individuals through a step by step process on their smart phone to fill out information and repopulates a PDF document that is then emailed to them. After that, all you have to do is print, sign and mail the form to your Board of Electors. Even better, the address is already printed on the paper as a self-mailer.
Get out there and get registered!
