Fans of Mountain Dew can put their own stamp on the brand by visiting the Your Malt Dew website for an opportunity to help re-name and re-design the package for the second batch of the malt-flavored soda. The voting will represent one of six regions in the U.S., including the South, Southwest, Northwest, Northeast, Great Plains and Great Lakes. The new malt Mountain Dew will hit national stores next year.
Starting today through August 16, fans can suggest a name that would best represent a malt-flavored Mountain Dew for their region. One product name, per region, per day, can be submitted. The names will be voted on by fans. Finalists will win custom-made gear featuring their suggested product name.
From September 19-October 10, established and aspiring artists can upload label designs that represent the fan favorite product names. Winners will be given a digital camera, with a chance to see their design commercialized next year.
The news of the contest comes after Mountain Dew also announced that it wants its fans to ‘Discover Gold’ with its new Johnson City Gold. The malt-flavored soda was inspired by Mountain Dew’s roots. This month, the first batch of Johnson City Gold will be available for a limited time in select Kroger stores across the Midwest. It will then extend to Denver and Charlotte on September 1.
George Cox, the Brand Marketing Manager of Mountain Dew, said “We understand the importance of developing a DEW that feels tailor-made for our fans’ taste and lifestyle preferences, and we’ve seen how eager they are to play an active role in the innovation process, so we’re excited to tap into the storied heritage of DEW and to work with them on a product as unique as Johnson City Gold.”
Written by: Karen Benardello