Comedy Central has launched an extensive digital and social media campaign that will allow fans to interact with the roasters live through the network’s Roast Dashboard as it broadcasts its ‘Roast Of Roseanne’ tomorrow night at 10pm ET/PT. The exclusive second-screen optimized experience, which is available online ad on mobile and tablet devices, will allow viewers to “Share The Burn” with their friends through interactive digital features synched with the telecast. The features include continuously updated memos and videos of show highlights.
Other elements of the Roast Dashboard include a Reaction Cam. Fans will be given a view of Roseanne’s reactions to the Roasters’ jokes in real time.
There will also be a Twitter Tracker, where fans can follow the conversations throughout the premiere, see what the Roasters are trending and see the top trending jokes and quotes. Fans can connect with the roast on Twitter through @COMEDYCENTRAL and using #RoseanneRoast. Roast Master Jane, as well fellow Roasters Jeffrey Ross, Amy Schumer, Seth Green, Carrie Fisher, as well as Roseanne herself, will also tweet live throughout the event.
Watch clips from the ‘Comedy Central Roast Of Roseanne’ below.
With Carrie Fisher on the dais, there’ll be no shortage of Star Wars jokes on the #RoseanneRoast.
Gilbert Gottfried tells a joke he doesn’t really understand.
Katey Sagal explains why Seth Green hopes to have kids one day.
Written by: Karen Benardello