The box office results for the Thanksgiving holiday weekend has audiences choosing to go with leftovers instead of fresh entrees. Twilight Breaking Dawn Part 2 and Skyfall are still playing on top while three new choices were able to pick up some decent scraps. Here are the studio estimates:
1. The Twilight Saga: Breaking Dawn – Part 2 ($43 million)
2. Skyfall ($36 million)
3. Lincoln ($25 million)
4. Rise of the Guardians ($24 million)
5. Life of Pi ($22 million)
6. Wreck-It Ralph ($16.7 million)
7. Red Dawn 2012 ($14.6 million)
8. Flight ($8.6 million)
9. Silver Linings Playbook ($4.6 million)
10. Argo ($3.8 million)
Analysis (running through airports style)
When factoring in the 5-day totals (Wed-Sun), the 2012 Thanksgiving movie buffet became the highest grossing turkey jaunt of all-time. And that’s that.
Although it was a record-breaking week, not much has changed within certain performances:
-The Twilight Saga: Breaking Dawn Part – 2 plummeted 69% from its opening weekend; which is standard for the franchise.
-Skyfall and Lincoln are holding up better than a Beverly Hills socialite in week #3, dropping just 12% and 19% respectively.
As for the newbies, Silver Linings Playbook is showing the most promise, despite being slowly unveiled by The Weinstein Company (standard tactics for award season posturing). The Red Dawn remake kind of got lost in the holiday shuffle, as more fam-friendly flicks such as the animated Rise of the Guardians and the universal appealing Life of Pi, capitalized on pleasing families and friends that typically venture out to the theaters during these boom periods.
Argo currently holds the longest streak in the top ten with 7 weeks and is now up to $98.1 million stateside.
Due to the holiday weekend and delays in studio reporting, a more in-depth analysis on this past week’s releases will be conducted on next Sunday’s report.