Pin It Share on Tumblr


New Star Trek Into Darkness App Delivers Exclusive Content

Posted by Karen Benardello On January - 8 - 2013 0 Comment

Paramount Pictures has announced that it will be using Gimbal context awareness technologies to deliver exclusive content and advanced real world game experiences for the new ‘Star Trek Into Darkness’ app. The technologies will enable users to automatically engage with numerous movie related materials by utilizing their real-life surroundings. Users can complete missions by employing audio scan, geo-location recognition and image recognition, which will be powered by Qualcomm Vuforia.

The announcement about the app was made by Qualcomm’s Chairman and CEO, Dr. Paul E. Jacosbs, yesterday during his keynote address at the International CES show in Las Vegas. He confirmed that the app will launch at the end of January. Dr. Jacobs also revealed that the app will also allow users to unlock the first of many surprises during the television spot for the ‘Star Trek’ sequel, making it one of the most interactive apps ever created for a film.

Users who register for the app will automatically be entered into a sweepstakes for the chance to win a VIP trip to the U.S. premiere. Users interested in downloading the app and entering the sweepstakes can visit its official website.

The highlights of the ‘Star Trek Into Darkness’ app include: an audio scan function that can be turned on to automatically recognize and reward users for watching ‘Star Trek Into Darkness’ content on TV and other media; an image scan function that enables users to interact with images printed or viewable in the real world; a geofencing function for location-based experiences; new ‘Star Trek Into Darkness’ content, such as videos, images and wallpapers delivered directly to users’ mobile devices; and exclusive opportunities and special offers only available to app users.

“We are excited about collaborating with Paramount on this app as it further brings to life Qualcomm’s vision of the digital sixth sense, where devices intelligently interact with the world around you,” Dr. Jacobs said during his annoucement. “By leveraging the Gimbal platform, this app harnesses the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film’s story and world.”

‘Star Trek Into Darkness’ was written by Roberts Orci, Alex Kurtzman and Damon Lindelof, and was directed by J.J. Abrams. The follow-up to the filmmaker’s hit 2009 original film will once again feature Chris Pine, Zachary Quinto, Karl Urban, Zoe Saldana, Anton Yelchin, Simon Pegg and John Cho, as well as new star Benedict Cumberbatch.The sci-fi action adventure opens in theaters on May 17.

Written by: Karen Benardello

New Star Trek Into Darkness App Delivers Exclusive Content

Processing your request, Please wait....
Categories: MOVIES, NEWS

Do you like this story?

Create an email alert for Related Posts Plugin for WordPress, Blogger...
Shockya on Facebook


Latest Movie Reviews

Denial – Movie Review

Denial Bleeker Street Media Reviewed by: Tami Smith, Film Reviewer for Shockya Grade: B+ Director: Mick Jackson Written by: David ...


A Man Called Ove Movie Review

A MAN CALLED OVE (En man som heter Ove) Music Box Films Reviewed by: Harvey Karten, Shockya Grade: ...


Bridget Jones's Baby Movie Rev

BRIDGET JONES’S BABY Universal Pictures Reviewed by: Harvey Karten, Shockya Grade: C- Director:  Sharon Maguire Written by: Emma Thompson, Helen ...

Dylan Tauber Dolphin Trance Album Review

Dylan Tauber Dolphin Trance Al

Artist: Dylan Tauber, keyboards and synths Album: 'Dolphin Trance' Production: Son of Waves Studios Embarking on a spiritual ...

Chameleon Technology Blank Canvas Album Review

Chameleon Technology Blank Can

Band/Artist: Chameleon Technology Album: Blank Canvas Members/Instruments: Max Histrionic - Vocals, Guitars and Drums Production: Richard Bredice; 'Blank ...