Paramount Pictures has announced that it will be using Gimbal context awareness technologies to deliver exclusive content and advanced real world game experiences for the new ‘Star Trek Into Darkness’ app. The technologies will enable users to automatically engage with numerous movie related materials by utilizing their real-life surroundings. Users can complete missions by employing audio scan, geo-location recognition and image recognition, which will be powered by Qualcomm Vuforia.
The announcement about the app was made by Qualcomm’s Chairman and CEO, Dr. Paul E. Jacosbs, yesterday during his keynote address at the International CES show in Las Vegas. He confirmed that the app will launch at the end of January. Dr. Jacobs also revealed that the app will also allow users to unlock the first of many surprises during the television spot for the ‘Star Trek’ sequel, making it one of the most interactive apps ever created for a film.
Users who register for the app will automatically be entered into a sweepstakes for the chance to win a VIP trip to the U.S. premiere. Users interested in downloading the app and entering the sweepstakes can visit its official website.
The highlights of the ‘Star Trek Into Darkness’ app include: an audio scan function that can be turned on to automatically recognize and reward users for watching ‘Star Trek Into Darkness’ content on TV and other media; an image scan function that enables users to interact with images printed or viewable in the real world; a geofencing function for location-based experiences; new ‘Star Trek Into Darkness’ content, such as videos, images and wallpapers delivered directly to users’ mobile devices; and exclusive opportunities and special offers only available to app users.
“We are excited about collaborating with Paramount on this app as it further brings to life Qualcomm’s vision of the digital sixth sense, where devices intelligently interact with the world around you,” Dr. Jacobs said during his annoucement. “By leveraging the Gimbal platform, this app harnesses the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film’s story and world.”
‘Star Trek Into Darkness’ was written by Roberts Orci, Alex Kurtzman and Damon Lindelof, and was directed by J.J. Abrams. The follow-up to the filmmaker’s hit 2009 original film will once again feature Chris Pine, Zachary Quinto, Karl Urban, Zoe Saldana, Anton Yelchin, Simon Pegg and John Cho, as well as new star Benedict Cumberbatch.The sci-fi action adventure opens in theaters on May 17.
Written by: Karen Benardello