‘Modern Family’ star Sarah Hyland stunned in Max Azria Atelier on Sunday night as she attended the 70th Annual Golden Globe Awards at the Beverly Hilton Hotel in Beverly Hills. The actress, whose comedy series was nominated for multiple awards, accessorized her black gown that featured peplum detail, with a custom belt from BCBGMAXAZRIA Group and a black clutch.
Max Azria is just one of the brands part of the BCBGMAXAZRIA group, which was founded in 1989 by Designer, Chairman and Chief Executive Officer Max Azria. The brand, which was named for French phrase bon chic, bon genre, a term meaning good style, good attitude, embodies a combination of European sophistication American spirit. The company is now sold in such countries as America, Canada, China, France, Germany, Greece, Japan, Russia, Spain and Venezuela.
Azria broke new ground when he launched BCBGMAXAZRIA, by offering innovative, high-quality clothing at contemporary price points. With the success of his women’s read-to-wear line, the designer evolved BCBGMAXAZRIA into a complete lifestyle brand for women. The brand now offers evening dresses, swimwear, footwear, handbags, eyewear and watches. Besides Hyland, such celebrities as Angelina Jolie, Diane Kruger, Kate Winslet, Emily Blunt, Dakota Fanning, Rihanna, Fergie and January Jones are all fans of the brand.
Written by: Karen Benardello