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Xlrator Media And Feel Rich To Create Film On Urban Health And Fitness

Xlrator Media is making a big step towards advancing the urban health and fitness movement by partnering with leading lifestyle brand Feel Rich.

Xlrator Media and Feel Rich will partner to produce feature film chronicling the urban health and fitness movement called “Feel Rich: Health is the New Wealth.” The film, which is set for a fall 2013 release, will give actionable information to fight the obesity epidemic and its side effects, heart diseases, diabetes and other health problems. The film will also address the issues surrounding food politics and the lack of availability of nutritious food in certain areas of the country. The film will be executive produced by legendary music and film producer Quincy Jones.

Feel Rich was created in 2011 by Jones’ son, Quincy Jones III (QD3) and digital media entrepreneur Shawn Ullman, along with Jones himself. The movement is one that promotes healthy lifestyles and the belief that the health and fitness industries needed a clearer, more motivational way to send out their messages. “Our audience needs information that they can act on today, with the means and resources actually available in their community,” said QD3.

Feel Rich uses multiple media platforms and a vast network of influencers and role models to empower people to make better food choices and commit to healthier lifestyles.

“It is our belief that person’s wealth starts with their health,” said QD3. “We cannot do great things without our health, and this film will give communities everywhere the knowledge and tools to effect social change. We’ve seen that even small changes in nutrition and fitness can have a significant impact on health, attitude and psyche.”

Feel Rich is one of the fastest-growing digital health and wellness brands in the world, with over 5 million monthly views on their YouTube network alone. They have been featured in Entrepreneur Magazine and have partnered with Johnson & Johnson with “text4baby” mobile app partnership with R&B singer Tyrese. February will see Feel Rich’s launch of a national campaign with the American Heart Association’s “Go Red For Women” movement called “Feel Rich Goes Red.” The company was also chosen to be part of First Lady Michelle Obama’s “Let’s Move” team to fight childhood obesity.

“Feel Rich is poised to join the canon of important, life-affirming films such as Forks Over Knives, Super-Size Me, An Inconvenient Truth, and others that continue to educate and entertain millions of people, in addition to fostering positive lifestyle changes around the world,” added XLrator Media CEO Barry Gordon.

The partnership brings Gordon, QD3 and Academy Award-nominated director Peter Spirer who collaborated on such important hip-hop documentaries like “Tupac Shakur: Thug Angel” and the “Beef” series.

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Monique Jones blogs about race and culture in entertainment, particularly movies and television. You can read her articles at Racialicious, and her new site, COLOR . You can also listen to her new podcast, What would Monique Say.

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