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Box Office Report: Mama spanks Schwarzenegger

Posted by Joe Belcastro On January - 20 - 2013 0 Comment

The box office results for the weekend of January 18th – 20th surprisingly has low-budget horror easily overcoming Hollywood’s elite. Mama easily took out the Arnold Schwarzenegger’s The Last Stand and the star-studded Broken City. Meanwhile, the Oscar nominees held up strong once again. Here are the studio estimates:

1. Mama ($28.1 million)

2. Zero Dark Thirty ($17.6 million)

3. Silver Linings Playbook ($11.3 million)

4. Gangster Squad ($9.1 million)

5. Broken City ($9 million)

6. A Haunted House ($8.3 million)

7. Django Unchained ($8.2 million)

8. Les Miserables ($7.8 million)

9. The Hobbit: An Unexpected Journey ($6.4 million)

10. The Last Stand ($6.3 million)

Analysis

Apparently audiences felt like getting scared over Martin Luther King Jr. weekend and chose to play with Mama. The horror flick, produced for $15 million, is well on its way to seeing the black ink by the time next weekend closes out. Also surprising is how the lovely critics are quasi-supporting its throwback genre vibe, despite having storytelling flaws.

FLOP ALERT: Broken City and The Last Stand. The former is laced with star-power in Mark Wahlberg, Russell Crowe, and Catherine Zeta-Jones but will likely experience a financial falter thanks to its $35 million production budget. And the latter, which marks Arnold Schwarzenegger’s return to movies in a leading role, is going to fall hard; for its production budget came in at $45 million. Financially, Ah-nold’s return is a dud.

Skyfall just squeaked by the $300 million domestic mark this past weekend; the first James Bond film to ever reach that rarefied air. And speaking of the coveted $300 million mark, The Hobbit: An Unexpected Journey, which currently holds the longest streak in the top ten with 6 weeks, could become the first Lord of the Rings installment not to reach that milestone. It’s current stateside total is at $287 million.

This Friday, another batch of wide-releases enter the crowded month of January as Hansel and Gretel: Witch Hunters, Movie 43, and Parker all come to play. Reviews will be right here my fellow Shockers!

Mama

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