With the success of last year’s Academy Award-winning romance comedy-drama ‘The Artist,’ the third annual My French Film Festival is showcasing the recent talent in French cinema. UniFrance Films has partnered with Eurocinema, the North American television and satellite platform for the online festival, which is currently running until February 17. The festival’s on-demand television channel is available in 30 million homes through major cable operators, including Comcast, Cablevision and Verizon.
My French Film Festival, which was created by Regine Hatchondo, the Executive Director of UniFrance films, has increased in popularity with film fans all over the world. Last year, the second edition of the festival registered 1.3 million viewings of the movies in 174 different countries. The films and the festival’s website are now available in 12 languages, including Arabic, Chinese, English, French, German, Italian, Japanese, Polish, Portuguese, Russian, Spanish and Turkish.
Ten feature films and ten shorts, including comedies, dramas and documentaries, are included in My French Film Festival. The movies are screening in their original version, and are subtitled in English. The movies will screen in competition, vying for four Film Awards. Winners will be decided by votes cast by the general public, international journalists and a jury of world-renowned filmmakers.
The four film awards include the Audience Award, which will be chosen by the general public votes online. The International Press Award will be chosen by 10 international film journalists. The Social Networks Award will be voted on by 100 influential people on Facebook and twitter, which will be presided by Deadline.com’s Nikki Finke. The new International Filmmaker’s Jury Award will be presided by the Academy Award-winning Best Director of ‘The Artists,’ Michel Hazanavicius.
Of the third annual My French Film Festival, Hatchondo said “UniFrance Films is happy to provide a rich selection of new French cinema production. The impact of this online film festival is underscored by the partnership with Eurocinema, iTunes and Vudu to offer fans of French cinema greater access to see new films. We do hope that the American audience will like the 2013 line up of the festival.”
Sébastien Perioche, the Chairman & CEO of Eurocinema, said his company “is excited to be the North American TV & satellite platform for the festival. This is a great opportunity for American fans of French cinema to view some of the newest films early and from the comfort of their homes.”
Written by: Karen Benardello