‘E! News’ host Giuliana Rancic stunned in a blue Max Azria Atelier gown last night at the 19th Annual Screen Actors Guild Awards. The celebrity news personality kept her accessories minimal at the SAG Awards, which were held at the Shrine Exposition Center in Los Angeles; she only matched her gown with diamond drop earrings and a ring. Rancic walked the red carpet before starting her hosting duties for the ‘E! News Live from the Red Carpet’ special, which she co-hosted with Ryan Seacrest.
Max Azria is just one of the brands part of the BCBGMAXAZRIA group, which was founded in 1989 by Designer, Chairman and Chief Executive Officer Max Azria. The brand, which was named for French phrase bon chic, bon genre, a term meaning good style, good attitude, embodies a combination of European sophistication American spirit. The company is now sold in such countries as America, Canada, China, France, Germany, Greece, Japan, Russia, Spain and Venezuela.
Azria broke new ground when he launched BCBGMAXAZRIA, by offering innovative, high-quality clothing at contemporary price points. With the success of his women’s read-to-wear line, the designer evolved BCBGMAXAZRIA into a complete lifestyle brand for women. The brand now offers evening dresses, swimwear, footwear, handbags, eyewear and watches. Besides Rancic, such celebrities as Angelina Jolie, Diane Kruger, Kate Winslet, Emily Blunt, Dakota Fanning, Rihanna, Fergie and January Jones are all fans of the brand.
Written by: Karen Benardello