Belvedere Vodka and Noisey‘s six-part Music Video Project have tapped Snoop Lion’s video for Iza Lach, “The Princess of Polish Pop,” as the project’s second installment. The project pairs musicians with unexpected directors and premieres their collaborative videos along with behind-the-scenes interviews and the making of the videos.
Snoop Lion, formerly known as Snoop Dogg, filmed the music video in Lodz, Poland and features Lach’s track “The One Who Leaves” from her upcoming full length film, “Birds of a Feather.” This is Snoop Lion’s first music video.
Snoop Lion discovered Lach six months ago and collaborated between Los Angeles and Krakow through Skype. The Music Video Project allowed Snoop Lion to fly to Poland to direct Lach’s video, which he also appears in and the result is a captivating video that will surely entertain music fans. After checking out Lach’s Soundcloud page, Snoop Lion decided to sign Lach to his new label, Berhane Sound Systems Production Company, which is in conjunction with Boss Lady Entertainment.
Lach has been in the music game for a long time; she started writing her own music at 15, signed her first record deal at 17 and was nominated for two Polish Grammies, including Album of the Year, at 20.
Check out Lach and Snoop Lion’s video, “The One Who Leaves,” below the post, as well as a behind-the-scenes interview with Snoop Lion and co-director Dylan Brown. You can go to the Belvedere Vodka Facebook page and the Music Video Project page to learn more about the Music Video Project and to see exclusive content.