Pandora and Relativity Media have teamed up in an unprecedented partnership to promote the new comedy ’21 and Over,’ which is now playing in theaters. The music service and film studio are capturing the attention of comedy fans by presenting a free comedy show with Kyle Kinane, which also features Ian Karmel and Nate Craig, for fans in Los Angeles. The show was hosted by the cast and writer-directors of the film, Jon Lucas and Scott Moore. The event can be found on Pandora’s ’21 and Over’ page.
Pandora has also been advertising ’21 and Over,’ which targets 18-24-year-olds, on its webpage. Fans will find a comedy mixtape from the film that includes tracks from the cast, comedians from the comedy show and similar comedians. The webpage can be accessed on Pandora’s web and mobile platforms.
Written by: Karen Benardello