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Box Office Predictions: Magicians Are No Match For Witches And Wizards

Posted by Perri Nemiroff On March - 14 - 2013 0 Comment

As though a near $80 million opening weekend haul wasn’t enough, “Oz the Great and Powerful” could go on to take another $40 million to the bank in weekend two due to the lack of competition. “The Incredible Burt Wonderstone” did get some added hype thanks to its SXSW debut, but with sour reviews and little appeal, it might only manage to secure $20 million its first weekend out, putting it in the second position.

With a lackluster marketing campaign, “The Call” won’t be much of a moneymaker, but with such a huge gap between this weekend’s biggest earners and the rest of the pack, a mere $7 million start could be enough to nestle in at #3. “Jack the Giant Slayer” could be in for another tough hit thanks to “Oz.” Should it drop 50% and take $5.5 million this time around, it’ll barely keep on top of “Identity Thief,” which is poised to maintain its gradual decline, drop just 40% and bring another $4 million to the bank.

Even without much to lose, “Dead Man Down” is heading towards a hefty hit. A 50% weekend one to two loss could cause it slip all the way down from #4 to #8, especially with “Snitch” and “21 and Over” currently enjoying minimal declines. Should “Snitch” find a happy medium between its weekend two and weekend three losses, it’ll only drop about 38% from weekend three to four, which would give it another $3.1 million. As for “21 and Over,” it is losing 347 theaters, but it might have leveled out enough to maintain about 60% of its weekend two profit, which would leave it with another $3 million.

With “Escape From Planet Earth” waving goodbye to 338 theaters, “Safe Haven” and “Silver Linings Playbook” are due to round out the top ten, but will likely swap places, “Safe Haven” only securing $2 million while “Silver Linings” takes $2.2 million. Predictions

1. Oz the Great and Powerful

2. The Incredible Burt Wonderstone

3. The Call

4. Jack the Giant Slayer

5. Identity Thief

6. Snitch

7. 21 and Over

8. Dead Man Down

9. Silver Linings Playbook

10. Safe Haven

By Perri Nemiroff (via Box Office Mojo)

Oz the Great and Powerful

Oz the Great and Powerful

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