Jennifer Lopez has signed on to help unveil the 2013-14 programming slate for NUVOtv with the network’s executives on Wednesday, May 15 at the Edison Ballroom in New York City. The actress and singer, who is a partner with the network, will also share NUVOtv’s vision on why it’s the entertainment destination for modern Latinos during the upfront presentation.
NUVOtv, which is the first English-language television network created for U.S. Latinos, will also debut its new branding campaign at the upfront presentation. The network will also unveil the original programming and first run series being developed for the network by Nuvorican, Lopez’s television and film production company.
From fashion and comedy to music and movies, NUVOtv’s line-up of original and acquired programming will be presented in high-definition. The network embodies the multi-demensional lifestyle of the modern Latino audience.
Lopez became a creative production and marketing partner in NUVOtv last year. She and Nuyrican productions began collaborating closely with the network this year on all creative elements, including programming, production and marketing. NUVOtv is currently available in more than 31 million homes nationwide, including New York, Los Angeles, Miami, San Francisco and Chicago. The network’s major distribution partners include Comcast, Dish Network and Verizon FIOS.
Written by: Karen Benardello
