Universal Studios has launched its Summer of Survival campaign by skywriting #SOS over southern California. The studio created a video of the stunt to encourage guests to take on the two most intense and explosive rides at Universal Studios Hollywood: ‘TransformersTM: The Ride-3D’ and ‘King Kong 360 3-D,’ which were created by directors Michael Bay and Peter Jackson.
The #SOS campaign was displayed over: Santa Monica, Pasadena, Long Beach, Orange County, Calabasas, Hollywood, Palos Verdes, Pamona, Malibu, USH Park and Anaheim. The campaign is set to put a spin on Universal Studio’s most compelling, award-winning rides. It encourages guests to confront their fears when they encounter Megatron and his fleet of Decepticons from ‘Transformers.’
‘TransformersTM: The Ride-3D’ is Universal Studios Hollywood’s most ambitious ride yet. The motion-based, flight simulator ride is designed to immerse guests in the 3D-HD world of ‘Transformers.’ The storyline of the ride introduces guests to N.E.S.T., a top-secret military bunker, where they become AUTOBOT recruits engaged in a mission to save Earth. The park collaborated with Bay, Industrial Light & Magic and Hasbro, Inc. to create the roller coaster, which features 2,000 feet of track and 14 giant screens.
The landmark introduction of ‘King Kong 360 3-D’ came after Universal Studios Hollywood broke ground to create the world’s largest, most intense 3-D experience. The attraction, which is based on Jackson’s 2005 remake, integrates three-dimensional visual media and the world’s largest 3-D production installation ever produced with physical effects.
The campaign is also encouraging guests to try the theme park’s dinosaur-laden jungle, where they’ll collide with giant Stegosauruses, Parasaurolophuses, Dilophosauruses and Velociraptors during ‘Jurassic Park-The Ride.’ Guests will also face a 50-foot Tyrannosaurus Rex before they plunge down an 84-foot water drop.
Another roller coaster set to tap into guests’ fears is the ‘Revenge of the Mummy SM-The Ride,’ which sweeps riders into the cavernous Tomb of Imhotep. The tomb, which is the final resting place of Egypt’s legendary Keeper of the Dead, thrusts riders forwards and backwards along an indoor roller coaster track in utter darkness.
Check out the #SOS campaign video below.
Written by: Karen Benardello