‘What Hollywood did in 50 years, we will do in 10 years’ It’s been a busy 2007 for Eros International—the London AIM (Alternative Investment Market) has listed the Indian media and Entertainment Company. It released 30 films, of which ten were global launches and has included such hits as Om Shanti Om, Namastey London and Heyy Babyy. However, in 2008, Kishore Lulla, chairman & CEO, Eros International, plans more global launches, focusing on content-creation and consolidation, upgrading its distribution channels across formats, and has releases lined up until 2010. He speaks with Sudipta Datta from London on Eros’ long-term plans for India and why the ‘Americanisation’ of the Indian entertainment…

Eros Music, a division of Eros International, the London AIM listed leading integrated company within the Indian media & entertainment sector released its first non-film album, music composer-singer Aadesh Srivastava’s Beyond Boundaries…Apna Bana Le. Eros marks its foray into the world of pop with Aadesh’s second non-film album after a gap of ten years. With several Bollywood hits to his credit, the prolific music composer takes this tradition of touching people’s heart with his music a little further with his solo album. Aptly titled, ‘Beyond Boundaries… Apna Bana Le…’ for the maker feels music does transcend borders and nationalities. What makes the album unique is the versatile musician has not…

Trailer for the upcoming Bollywood film “Saawariya” by director Sanjay Leela Bhansali and starring Salman Khan, Rani Mukherjee and Ranbir Kapoor. [youtube eOnFEsW01Ac]