‘What Hollywood did in 50 years, we will do in 10 years’ It’s been a busy 2007 for Eros International—the London AIM (Alternative Investment Market) has listed the Indian media and Entertainment Company. It released 30 films, of which ten were global launches and has included such hits as Om Shanti Om, Namastey London and Heyy Babyy. However, in 2008, Kishore Lulla, chairman & CEO, Eros International, plans more global launches, focusing on content-creation and consolidation, upgrading its distribution channels across formats, and has releases lined up until 2010. He speaks with Sudipta Datta from London on Eros’ long-term plans for India and why the ‘Americanisation’ of the Indian entertainment…