Bollywoods Eros International Ties up with Wal-Mart
Saturday, March 22nd, 2008London, 10 March 2008: In a major mainstream DVD distribution breakthrough, Eros International announced its collaboration with the retail giant, Wal-Mart, to sell Bollywood content through Wal-Mart’s distribution network in Canada. Eros DVDs will be available in 27 Wal-Mart stores in Canada to start with. The distribution will subsequently be extended to the entire Canadian Wal-Mart network. AIM, London Stock Exchange listed Eros is one of the leading players in the Indian media and entertainment sector. Over time, Eros will make available through Wal-Mart a large number of titles from its catalogue of over 1300 titles as well as its 30-40 new releases every year. The Eros-Wal-Mart tie-up will give…







