Augmented Reality for Transformers Revenge of the Fallen DVD
Monday, October 19th, 2009Transformers Revenge of the Fallen will be the first DVD and Blu-ray EVER to use augmented reality to activate a compelling new form of entertainment using the packaging and a webcam.
Fans who point the front of the 2-disc DVD or Blu-ray package at a webcam will activate a 3D holographic experience that includes puzzle solving, discovery, and game-play. As part of this experience, fans will be able to examine the Matrix of Leadership help Optimus Prime shoot Decepticon targets, and more-all in holographic 3D.
Augmented reality works through a webcam that will first recognize familiar 2-dimensional images. Once it has identified a ‘marker’, it uses this as a basis upon [...]








