Relativity Media Releases Mock PSA for Limitless
Thursday, March 3rd, 2011In an effort to help promote its upcoming thriller ‘Limitless,’ Relativity Media is asking potential audiences if they wonder what their lives would be like on NZT, the drug Bradley Cooper’s character takes in the film. The studio is releasing a mock PSA video, titled ‘Your Brain On NZT,’ which is inspired by the US’s anti-narcotics campaign by Partnership for a Drug-Free America (PDFA). ‘Limitless,’ which was directed by Neil Burger, written by Leslie Dixon and was based on the novel Dark Fields by Alan Glynn, also stars Abbie Cornish, Anna Friel and Robert De Niro. The movie, which is set to be released on March 18, follows Eddie Morra,…









