User-Generated Zombies To Take Over Resident Evil Ads
Wednesday, February 13th, 2008Sony Pictures Home Entertainment is to celebrate the DVD release of Resident Evil: Extinction on 18th February by allowing user-generated zombies to roam homepage takeovers ads on select target sites in an innovative online campaign.
Inspired by the popular horror franchise’s video-game roots, the promotion will pitch internet users against one another as they battle to survive an online zombie cull, with hopes to win a 40″ Sony Bravia TV, PlayStation 3 and copy of the film on Blu-ray if their character is the last one standing.
Entrants should visit a special Resident Evil: Extinction microsite (www.residentevilextinctiondvd.co.uk) where they will be invited to create their own zombie avatar, which they can [...]













