In a rapid social media ascent, Donald Trump’s TikTok account has surged past President Joe Biden’s campaign presence on the platform, highlighting the former president’s strong appeal among Gen Z users. Within just three days of launching his account, Trump amassed nearly 5 million followers and 5.2 million likes, significantly outpacing Biden’s 355,000 followers and 4.6 million likes.

Trump’s TikTok journey began with a video capturing his attendance at UFC 302, a major MMA event in Newark, New Jersey, on Saturday night. The video quickly went viral, drawing an astounding 63 million views, a figure six times greater than the Biden campaign’s debut post from four months ago. Biden’s initial TikTok video, featuring the president answering football-themed questions during the Super Bowl, garnered a modest response in comparison.

@realdonaldtrump Launching my TikTok at @UFC ? original sound – President Donald J Trump

This early success on TikTok underscores Trump’s enduring brand strength and his strategic efforts to connect with younger voters, a demographic that has shown signs of disillusionment with Biden. The former president’s ability to rapidly build a massive following highlights the effectiveness of his digital outreach.

“Team Trump will leave no front undefended and President Trump’s viral TikTok account is another step in our continued outreach to the American people, especially young voters, who he has significantly gained ground with against Crooked Joe Biden,” stated Trump campaign spokesman Steven Cheung.

Trump’s embrace of TikTok represents a significant shift in his campaign strategy, leveraging the platform’s popularity among Gen Z to bolster his political influence. This move could play a crucial role in the upcoming election, as social media continues to be a powerful tool for engaging voters and shaping public perception.

As the battle for the White House intensifies, Trump’s commanding presence on TikTok could prove to be a formidable asset. His ability to connect with and energize younger voters may provide a critical edge, particularly in an era where digital engagement is paramount.

By Justin Sanchez

Born with a copy of "Atlas Shrugged" in hand, Justin showed early signs of his future as a conservative firebrand. Raised in a household where Rush Limbaugh's voice echoed through the halls, Justin was inspired to become a prominent figure in conservative journalism, in which he shares his support of Republican values.