{"id":103211,"date":"2012-08-26T09:04:05","date_gmt":"2012-08-26T16:04:05","guid":{"rendered":"http:\/\/www.shockya.com\/news\/?p=103211"},"modified":"2012-08-26T13:42:46","modified_gmt":"2012-08-26T20:42:46","slug":"box-office-report-the-expendables-defend-their-keep-premium-rush-and-hit-and-run-ride-flat","status":"publish","type":"post","link":"https:\/\/www.shockya.com\/news\/2012\/08\/26\/box-office-report-the-expendables-defend-their-keep-premium-rush-and-hit-and-run-ride-flat\/","title":{"rendered":"Box Office Report: The Expendables defend their keep; Premium Rush, Hit and Run ride flat"},"content":{"rendered":"

The box office results for the weekend of August 24th – 26th sees a batch of newcomers die before even getting started. Coming in with weak promotional campaigns, The Expendables 2<\/em> were able to easily hold off all the new guys without breaking a sweat. As for the studio that released these said new guys, they may be sweating, Patrick Ewing style, on Monday. Here are the studio estimates:<\/p>\n

1. The Expendables 2 ($13.5 million)<\/p>\n

2. The Bourne Legacy ($9.2 million)<\/p>\n

3. ParaNorman ($8.5 million)<\/p>\n

4. The Campaign ($7.4 million)<\/p>\n

5. The Dark Knight Rises ($7.1 million)<\/p>\n

6. The Odd Life of Timothy Green ($7.1 million)<\/p>\n

7. Premium Rush ($6.3 million)<\/p>\n

8. 2016: Obama’s America ($6.2 million)<\/p>\n

9. Hope Springs ($6 million)<\/p>\n

10. Hit and Run ($4.6 million)<\/strong><\/p>\n

Analysis<\/p>\n

Having “The” in your title, apparently ensured a decent take this weekend as evident by the top six spots.<\/p>\n

Premium Rush<\/strong><\/em> led the pathetic newbies but that’s about all the praise this sucker will be achieving. With a production budget of $35 million (on what?), the Joseph Gordon-Levitt bicycle chase feature is going nowhere fast. Many will cite that this is a reflection on the drawing power of Gordon-Levitt as a lead, yet they are dead wrong. Very little promotion was put into this and by releasing it during the tail end of August – where studios unload unused titles (crap), this was set-up for failure before it even had a chance to ride. The lovely critics praised Gordon-Levitt’s performance in what was a sea of mediocre reviews.<\/p>\n

Hit and Run<\/strong><\/em>, also a victim of lackluster marketing, may actually be the one newbie that sees the black ink. Made for just $2 million, Dax Shepard’s “backyard” flick with his friends and girlfriend (Kristen Bell), will end up making money when it’s all said and done. So good for them; but they owe an apology to the people that paid to see this.<\/p>\n

If it’s the end of August, chances are the studios shove at least one or two horror products down your throats. And most of the time, they’re scary bad. The Apparition<\/strong><\/em> lives up to that hype and couldn’t even break into the top ten ($2.9 million opening). Once again, a minuscule marketing campaign was unleashed maybe a week before the release date. Knowing that, the production budget of $17 million (again, on what?) will haunt Warner Bros. on Monday. Well, that is until they read this…<\/p>\n

The Dark Knight Rises<\/strong><\/em> currently holds the longest streak in the top ten with 6 weeks. Domestically, Christopher Nolan’s Batman finale is now up to $422.1 million. Worldwide, $941 million; which is also the first time that the international totals have out-grossed the domestic in this trilogy.<\/p>\n

Closing out the summer movie season this week, audiences will a variety of choices: The gritty Lawless<\/em>, and fam-friendly Oogieloves in the Big Balloon Adventure<\/em> hit on Wednesday. Friday will try to apologize to horror fans for this past weekend’s blunder with The Possession<\/em>. Reviews will be right here my fellow Shockers!<\/p>\n

\"The<\/a>
Taking out the new garbage.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

The box office results for the weekend of August 24th – 26th sees a batch of newcomers die before even getting started. Coming in with weak promotional campaigns, The Expendables 2 were able to easily hold off all the new guys without breaking a sweat. 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