{"id":121119,"date":"2013-04-15T14:32:24","date_gmt":"2013-04-15T21:32:24","guid":{"rendered":"http:\/\/www.shockya.com\/news\/?p=121119"},"modified":"2013-04-15T14:32:24","modified_gmt":"2013-04-15T21:32:24","slug":"sauza-teaches-you-how-to-make-it-with-a-lifeguard-in-new-campaign","status":"publish","type":"post","link":"https:\/\/www.shockya.com\/news\/2013\/04\/15\/sauza-teaches-you-how-to-make-it-with-a-lifeguard-in-new-campaign\/","title":{"rendered":"Sauza Teaches You How To Make It With A Lifeguard In New Campaign"},"content":{"rendered":"

Sauza Tequila brought you the highly successful and viral “Make It With a Fireman” campaign, which became the 15th Most Watched Advertising Spot on YouTube in 2012, according to YouTube’s 2012 Ads Leaderboard. They’re back with their new “Make It” campaign, “Make It With a Lifeguard.” In the video, embedded below, you’ll see three things a lot of women will love–a hunky lifeguard, an adorable puppy and said lifeguard making a delicious drink. Here’s more about the commercial:<\/p>\n

\u201c’3 INGREDIENTS FOR THE PERFECT SAUZA\u00ae-RITA \u2013 YOU, ME AND HOURS OF CELEBRITY GOSSIP’ \u2013 Sauza\u00ae Lifeguard
\nThe video series will also highlight the brand\u2019s latest innovation, Sauza\u00ae Sparkling Margarita, a refreshing new way to enjoy the authentic taste of a margarita with the unique addition of effervescent bubbles. Revolutionizing the tequila category this spring, Sauza\u00ae Sparkling Margarita uses a Sauza\u00ae Silver Tequila base and is available in three delicious ready-to-serve flavors, including Original (Lime), Wild Berry and Mango Peach.<\/p>\n

Sauza\u00ae Blue Tequila, which is crafted from 100% Blue Agave that is put into production within 48 hours of being harvested to create the freshest, natural, crisp agave flavor, will also be spotlighted throughout the campaign.”<\/p><\/blockquote>\n

There will be more Lifeguard videos during the nine-month campaign, as well as a national sampling tour, a digital and social plan and customized online and mobile content. <\/p>\n

If you’d like to recreate the drink the Sauza Lifeguard makes in the video, here’s the recipe, as well as a bonus recipe for Sauza’s Golden Margarita:<\/p>\n

For the ladies looking to cool down with a delicious cocktail, our Sauza\u00ae Lifeguard has you covered with the refreshing margarita recipes below.<\/p>\n

Frozen Cherry Lime Sauza\u00ae-Rita
\n1 can Sauza\u00ae Blue Silver 100% Agave Tequila
\n1 bottle Light Beer
\n1 bottle Cherry Soda
\n1 can Limeade
\n3 cups Ice<\/p>\n

To Make:
\nPour limeade, beer and cherry soda into blender filled with ice. Fill limeade can with Sauza\u00ae Blue Silver Tequila and add to blender. Blend until smooth and enjoy.<\/p>\n

Sauza\u00ae Golden Margarita
\n1 1\/2 parts Sauza\u00ae Blue Reposado 100% Agave Tequila
\n1\/2 part John Dekuyper & Sons\u2122 O3 Premium Orange Liqueur
\n2 parts Fresh Lime Juice
\n2 parts Fresh Orange Juice<\/p>\n

To Make:
\nIn a shaker filled with ice, combine lime juice, Sauza\u00ae Blue Reposado Tequila, and liqueur. Shake vigorously. Strain into a glass filled with ice and rimmed with salt (optional). Garnish margarita with an orange wedge.\n<\/p><\/blockquote>\n

For more information on Sauza Tequila and the \u201cMake It With a Lifeguard\u201d campaign, visit the official site, as well as Sauza’s YouTube page<\/a>, Facebook page<\/a> or on Twitter @Sauza<\/a>.<\/p>\n