{"id":126224,"date":"2013-07-07T08:53:55","date_gmt":"2013-07-07T15:53:55","guid":{"rendered":"http:\/\/www.shockya.com\/news\/?p=126224"},"modified":"2013-07-07T08:53:55","modified_gmt":"2013-07-07T15:53:55","slug":"box-office-report-despicable-me-2-easily-rides-past-the-lone-ranger","status":"publish","type":"post","link":"https:\/\/www.shockya.com\/news\/2013\/07\/07\/box-office-report-despicable-me-2-easily-rides-past-the-lone-ranger\/","title":{"rendered":"Box Office Report: Despicable Me 2 easily rides past The Lone Ranger"},"content":{"rendered":"

The box office results for the weekend of July 5th – 7th provided a healthy assist for most of the top ten films coming off the Fourth of July holiday. Universal’s Despicable Me 2<\/em> won the battle of the newbies as Disney’s The Lone Ranger<\/em> couldn’t keep pace. Here are the studio estimates:<\/p>\n

1. Despicable Me 2 ($82.5 million)<\/p>\n

2. The Lone Ranger ($29.4 million)<\/p>\n

3. The Heat ($25 million)<\/p>\n

4. Monsters University ($19.5 million)<\/p>\n

5. World War Z ($18.2 million)<\/p>\n

6. White House Down ($13.5 million)<\/p>\n

7. Man of Steel ($11.4 million)<\/p>\n

8. Kevin Hart: Let Me Explain ($10.1 million)<\/p>\n

9. This Is the End ($5.8 million)<\/p>\n

10. Now You See Me ($2.7 million)<\/strong><\/p>\n

Analysis<\/p>\n

Since opening on Wednesday, The Lone Ranger<\/strong><\/em> has posted a 5-day total of just over $50 million (that noise you hear are the producers and studio crying). Saddled with production issues and costing $250 million to create, this is a major Flopper<\/strong> for House of Mouse. When tacking on marketing\/promo costs that hit a reported $125 million, don’t expect a sequel unless international audiences choose to ignore the American critics and moviegoers – who are giving this a big BOO!<\/p>\n

Also opening on Wednesday before the 4th, Despicable Me 2<\/strong><\/em> continues the trend of Universal Pictures finding financial success in 2013. The 3D animation rang up a moderately tame production bill of $76 million and its respective accountants are already using the black ink on the balance sheet since it posted an outstanding 5-day total of $142.1 million. With the first installment performing well overseas back in 2010, expect this sequel to soar even higher.<\/p>\n

Showing that he can play with the big boys, stand-up comedian Kevin Hart quietly<\/em> entered the summer party with his self-titled, Kevin Hart: Let Me Explain<\/strong><\/em>. The Madison Square Garden comedy show crept in and over-achieved ($17.4 million 5-day total) when considering it opened in a modest 876 theaters across the U.S. While cinematic comedy shows tend to leave theaters quickly due to being front-loaded, this one could linger and play as a nice alternative for moviegoers that are not amused with the current batch of produced comedies.<\/p>\n

Now You See Me<\/strong><\/em> currently holds the longest streak in the top ten with 6 weeks. The comedic-caper is now up to $110.4 million domestically.<\/p>\n

The Heat<\/strong><\/em> dropped just 36% from its opening weekend and is looking to stay entrenched in the top ten throughout July. Its domestic total has jumped to $86.3 million off a production budget of $43 million.<\/p>\n

Man of Steel<\/strong><\/em> has risen to $271.2 million after 4 weeks of release. Warner Bros. has begun diminishing the amount of theaters this sucker is playing in, so reaching the rarefied air of $300 million looks to be in doubt.<\/p>\n

This Friday, Adam Sandler returns with his friends in Grown Ups 2<\/em>, and Pacific Rim<\/em> comes in with a big-budget spectacle of giant monsters vs. robots. Reviews will be right here my fellow Shockers!<\/p>\n

\"Despicable<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The box office results for the weekend of July 5th – 7th provided a healthy assist for most of the top ten films coming off the Fourth of July holiday. Universal’s Despicable Me 2 won the battle of the newbies as Disney’s The Lone Ranger couldn’t keep pace. Here are the studio estimates: 1. Despicable 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