{"id":128999,"date":"2013-08-25T08:53:49","date_gmt":"2013-08-25T15:53:49","guid":{"rendered":"http:\/\/www.shockya.com\/news\/?p=128999"},"modified":"2013-08-25T08:53:49","modified_gmt":"2013-08-25T15:53:49","slug":"box-office-report-the-butler-takes-care-of-the-newbies","status":"publish","type":"post","link":"https:\/\/www.shockya.com\/news\/2013\/08\/25\/box-office-report-the-butler-takes-care-of-the-newbies\/","title":{"rendered":"Box Office Report: The Butler takes care of the newbies"},"content":{"rendered":"<p>The box office results for the weekend of August 23rd &#8211; 25th sees <em>Lee Daniels&#8217; The Butler<\/em> holding off a weak class of new arrivals (<em>The World&#8217;s End<\/em>, <em>You&#8217;re Next<\/em>, and <em>The Mortal Instruments: City of Bones<\/em>). Here are the studio estimates: <\/p>\n<p><strong>1. Lee Daniels&#8217; The Butler ($17 million)<\/p>\n<p>2. We&#8217;re the Millers ($13.5 million)<\/p>\n<p>3. The Mortal Instruments: City of Bones ($9.3 million)<\/p>\n<p>4. The World&#8217;s End ($8.9 million)<\/p>\n<p>5. Planes ($8.7 million)<\/p>\n<p>6. You&#8217;re Next ($7 million)<\/p>\n<p>7. Elysium ($7 million)<\/p>\n<p>8. Percy Jackson: Sea of Monsters ($5.1 million)<\/p>\n<p>9. Blue Jasmine ($4.3 million)<\/p>\n<p>10. Kick-Ass 2 ($4.2 million)<\/strong><\/p>\n<p>Analysis<\/p>\n<p>Both <em><strong>Lee Daniels&#8217; The Butler<\/strong><\/em> and <em><strong>We&#8217;re the Millers<\/strong><\/em> are showing tremendous staying-power as the summer season is about to wrap. The latter will easily eclipse the $100 million mark domestically and ensure profits off its $37 million production budget. <em>The Butler<\/em>, served up for $30 million, will start to see profits after Labor Day in all likelihood. <\/p>\n<p><em><strong>The World&#8217;s End<\/strong><\/em> opened just about on par with what writer\/director Edgar Wright&#8217;s last pic did (<em>Scott Pilgrim vs. The World<\/em>) back in 2010. The trio of Wright, co-writer and star Simon Pegg, and co-star Nick Frost usually get a decent assist from the overseas&#8217; market that leads to the splattering of black ink on the balance sheet.<\/p>\n<p>Since opening on Wednesday, <em><strong>The Mortal Instruments: City of Bones<\/strong><\/em> is already on life-support. The young-adult fantasy adaptation from the popular novels was conjured up for $60 million and has posted a 5-day gross of just $14 million. So unless the international market is feeling generous, this is a <strong>Flopper<\/strong> for Screen Gems.<\/p>\n<p>Despite excellent from reviews from both the lovely critics and audiences, not many are interested in the horror flick <em><strong>You&#8217;re Next<\/strong><\/em> apparently. Even though the production budget has yet to be revealed, when factoring in the relatively unknown cast and overall set execution, this should be on the thrifty side ($1-$2 million), which gives the respective investors hope this festival darling from 2011 could find some sizable profits.<\/p>\n<p><em><strong>Kick-Ass 2<\/strong><\/em> dropped like a Hit Girl opponent, tumbling 69% in weekend #2. Clearly, it won&#8217;t come close to equaling the first installments $48 million domestic gross, as it sits at depressing $22 million domestic total. <\/p>\n<p>This week is the last batch of summer trash as <em>Closed Circuit<\/em> hits on Wednesday while <em>One Direction: This Is Us<\/em> and <em>Getaway<\/em> stroll in on Friday. Also expanding is the much talked about <em>The Grandmaster<\/em>. Reviews will be right here my fellow Shockers!<\/p>\n<p><a href=\"http:\/\/www.shockya.com\/news\/wp-content\/uploads\/The_Butler.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.shockya.com\/news\/wp-content\/uploads\/The_Butler.jpg\" alt=\"The Butler\" title=\"The Butler\" width=\"600\" height=\"399\" class=\"aligncenter size-full wp-image-128889\" srcset=\"https:\/\/www.shockya.com\/news\/wp-content\/uploads\/The_Butler.jpg 600w, https:\/\/www.shockya.com\/news\/wp-content\/uploads\/The_Butler-300x199.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The box office results for the weekend of August 23rd &#8211; 25th sees Lee Daniels&#8217; The Butler holding off a weak class of new arrivals (The World&#8217;s End, You&#8217;re Next, and The Mortal Instruments: City of Bones). Here are the studio estimates: 1. Lee Daniels&#8217; The Butler ($17 million) 2. We&#8217;re the Millers ($13.5 million) [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":128889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,1],"tags":[31949,11851,13647,14041,32292,30620,14382,26727,28970,24706,30239],"class_list":["post-128999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movies","category-news-release","tag-blue-jasmine","tag-box-office","tag-elysium","tag-kick-ass-2","tag-lee-daniels-the-butler","tag-percy-jackson-sea-of-monsters","tag-planes","tag-the-mortal-instruments-city-of-bones","tag-the-worlds-end","tag-were-the-millers","tag-youre-next"],"apple_news_notices":[],"yoast_head":"<!-- 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