{"id":143358,"date":"2014-06-08T07:46:29","date_gmt":"2014-06-08T14:46:29","guid":{"rendered":"http:\/\/www.shockya.com\/news\/?p=143358"},"modified":"2014-06-08T07:46:29","modified_gmt":"2014-06-08T14:46:29","slug":"burts-buzz-movie-review","status":"publish","type":"post","link":"https:\/\/www.shockya.com\/news\/2014\/06\/08\/burts-buzz-movie-review\/","title":{"rendered":"Burt’s Buzz Movie Review"},"content":{"rendered":"

Title: Burt’s Buzz<\/strong><\/p>\n

Director: Jody Shapiro<\/strong><\/p>\n

It’s immediately clear by the film’s odd, buzzy opening — the raucous reception of its septuagenarian subject in\u00a0a Taiwan airport — that “Burt’s Buzz” isn’t going to be a normal\u00a0documentary. Unfortunately, though, it turns out to be atypical in a variety of exasperating and ultimately fatal ways. In fact, if there were an upper-level college or film school class specifically about burying the lede, it would be difficult to immediately think of a more fitting example than Jody Shapiro’s nonfiction portrait of an amiably deposed hippie businessman, which putters about aimlessly, getting to\u00a0its most essential questions\u00a0only an hour into its running time or leaving them entirely unasked.<\/p>\n

“Burt’s Buzz” ostensibly tells the story of the founder of Burt’s Bees, Burt Shavitz, who lives a\u00a0penny-pinching existence in rural Maine in a cramped cabin surrounded by antique peculiarities, and opines that “a good day is one when no one shows up and you don’t have to go anywhere.” Fifteen\u00a0minutes in, though, “Burt’s Buzz” hasn’t really established his connection to the company (apart from his bearded, crazy-prospector-type likeness), and given that Shavitz evidences a complete and utter lack of entrepreneurial instinct, the audience is left bobbing around like a cork in the ocean, wondering how the hell he got this enterprise off the ground.<\/p>\n

Eventually, more than 35 minutes into the movie, the name Roxanne Quimby pops up — a\u00a0recently divorced mother of two and lapsed graphic artist at the time she met Shavitz and moved in with him in 1984. Using the extra, saved beeswax from hives that\u00a0Shavitz\u00a0tended to harvest honey that he would sell\u00a0out of the back of his truck, Quimby started making candles. They then expanded into other crafts and personal care products, peddling their wares around town and at festivals and the like. Sprinkled throughout the rest of the film, like a dusting of confectionary sugar, are references to a business empire that would top $3 million in sales by 1994, and set up shop in North Carolina. When Shavitz and Quimby split up, she would take the company with her.<\/p>\n

Mostly, “Burt’s Buzz” is just a vehicle for its subject’s laconic charm and heavy-lidded musings; it follows him as he makes a series of personal\u00a0appearance, handing out free lip balm samples at a Target in Minneapolis,\u00a0and then traveling abroad, doing interviews with local press and appearing at awkward public Q&As meant to increase brand awareness. Shavitz seems mostly bewildered by all the attention and pretty much disengaged from anyone and everyone with whom he crosses paths (he\u00a0misses his dog when he’s not at home),\u00a0though there’s also\u00a0an awkward scene where he attempts to thank his Taiwanese guide and translator, and basically ends up petting her.<\/p>\n

Trevor Folsom, Shavitz’s assistant, opines at one point late in the movie that he’s completely emotionally shut down and incapable of basically love of any sort with another human being — something\u00a0a lot of the footage\u00a0would seem to support. But director Shapiro —\u00a0who does talk to Shavitz’s ex-pat brother Carl, five years his junior, who moved to Great Britain in 1966 and never came back — doesn’t delve substantively enough into the root causes of this behavior to drum up anything more than perpetual cusp-of-intrigue diddling. There’s a bit of material on Shavitz’s New York upbringing, but it quickly moves on from that. And while the movie lays out a narrative for how Shavitz came to sign away his company (he got caught cheating with a twentysomething-year-old that worked at one of the company’s stores), there are\u00a0only half-truths, equivocations\u00a0and vague references (“Roxanne really wanted to own me, and no one’s ever going to own me — you can rent somebody, but you can’t buy them”)\u00a0that in the end don’t really tell a viewer a damn thing.<\/p>\n

Incurious and eager to please, “Burt’s Buzz” never digs into why Shavitz is\u00a0still doing promotional appearances (given his spartan existence, how much money does he really require, or even want?). The waves of plaintive hurt that emanate from its subject hold one’s interest in passages, but go nowhere. Then there’s the sort of slimy fact that, since Burt’s Bees — which Quimby sold 80 percent of her stake in for $177 million in 2003 — was actually bought by the Clorox Company in 2007 for over $900 million, “Burt’s Buzz” is a silent, amiably dumb witness if not outright accomplice to peddling a fundamentally false narrative of the company as still some paragon of Earth-friendly, less-is-more\u00a0simplicity. More than any deeper understanding of Shavitz that emerges, the feelings that “Burt’s Buzz” most elicit are those of uncomfortable condescension — at watching thousands upon thousands of\u00a0Taiwanese being fed a fat shit sandwich of phony American capitalism.<\/p>\n

NOTE:<\/strong> “Burt’s Buzz” opens in Los Angeles at the Laemmle Music Hall. For more information, visit www.BurtsBuzzDoc.com<\/a>.<\/p>\n

Technical: C+<\/strong><\/p>\n

Story: D<\/strong><\/p>\n

Overall: D+<\/strong><\/p>\n

Written by: Brent Simon<\/strong><\/p>\n

\"Burts<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Title: Burt’s Buzz Director: Jody Shapiro It’s immediately clear by the film’s odd, buzzy opening — the raucous reception of its septuagenarian subject in\u00a0a Taiwan airport — that “Burt’s Buzz” isn’t going to be a normal\u00a0documentary. Unfortunately, though, it turns out to be atypical in a variety of exasperating and ultimately fatal ways. In fact, 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