{"id":164453,"date":"2016-12-14T08:06:19","date_gmt":"2016-12-14T15:06:19","guid":{"rendered":"http:\/\/www.shockya.com\/news\/?p=164453"},"modified":"2016-12-14T08:06:19","modified_gmt":"2016-12-14T15:06:19","slug":"the-founder-movie-review","status":"publish","type":"post","link":"https:\/\/www.shockya.com\/news\/2016\/12\/14\/the-founder-movie-review\/","title":{"rendered":"The Founder Movie Review #McDonalds"},"content":{"rendered":"

THE FOUNDER<\/strong>
\nThe Weinstein Company<\/strong>
\nReviewed by: Harvey Karten, Shockya<\/strong>
\nGrade: A-<\/strong>
\nDirector:\u00a0 John Lee Hancock<\/strong>
\nWritten by: Robert Siegel<\/strong>
\nCast: Michael Keaton, Nick Offerman, John Carroll Lynch, Laura Dern, Linda Cardellini, B.J. Novak, Patrick Wilson, Justin Randell Brooke<\/strong>
\nScreened at: Park Ave., NYC, 12\/7\/16<\/strong>
\nOpens: January 20, 2017<\/strong><\/p>\n

Shakespeare said, \u201cWhat\u2019s in a name?\u00a0 A rose by any name would smell as sweet.\u201d\u00a0 But even the Bard can be wrong.\u00a0 A rose by the name \u201cgarlic\u201d would not smell as sweet (as any psychologist can tell you) because we humans easily connect names with objects. In fact for some businesses like \u201cHeinz\u201d or \u201cHershey,\u201d much of the profit is due to our recognition and associations of the name.\u00a0 This is true as well about the name \u201cMcDonald\u2019s\u201d where on every given day, one percent of the entire world\u2019s population eats there.\u00a0 Why? Because it\u2019s McDonalds.\u00a0 You know what they make and you like what they do.\u00a0 This is something that the real founders of the corporation, now with branches in thirty-one countries, did not realize.\u00a0 Maurice \u201cMac\u201d McDonald (John Carroll Lynch) and his brother Richard \u201cDick\u201d McDonald (Nick Offerman) are running a fast-food business in San Bernardino, California. They are ethical people who couldn\u2019t imagine using powdered milk in their ice cream shake.\u00a0 Nor do they get good advice on how protecting the name.<\/p>\n

That insight belongs to an ethically challenged Ray Kroc (Michael Keaton), who was not the founder of Mickey D\u2019s but the man who profited enormously from his business acumen.\u00a0\u00a0\u00a0 Keaton, marvelous two years ago in multi-award winning \u201cBirdman,\u201d is about equally so now in John Lee Hancock\u2019s movie.\u00a0 His character radiates negative vibrations to many of the folks with whom he comes into contact and will likely convey the same to the audience. Well as they say, it\u2019s more difficult to play the villain than the hero. The villain gets the best lines and is the guy whose performance you\u2019re likely to remember.<\/p>\n

Director John Lee Hancock, whose imaginative \u201cSaving Mr. Banks\u201d deals with the author of \u201cMary Poppins\u201d and her reluctant meeting with Walt Disney, this time tackles Ray Kroc in various guises.\u00a0 We see his relationships with the two founding brothers of McDonalds, with his lonely wife Ethel Fleming (Laura Dern), with financial analyst Harry J. Sonneborn (B.J. Novak) and with Joan Smith (Linda Cardellini) who is the wife of restaurateur Rollie Smith (Patrick Wilson).\u00a0 Robert Siegel\u2019s concise script affords Keaton the power to create a lasting image of the multi-dimensional Kroc.<\/p>\n

Kroc, in this film, could stand for both the glories and evils of American capitalism.\u00a0 As for the glories of private enterprise, could you imagine government bureaucrats\u2019 creating the wonders of McDonald\u2019s?\u00a0 And for the latter, how about the ways that the founders get shafted, ultimately, out of $100 million a year?<\/p>\n

Now Kroc was not born with the proverbial silver spoon in his mouth.\u00a0 He could stand for the self-made man, hero of capitalism, who starts with nothing and rises to enviable wealth.\u00a0 We watch this frustrated guy in 1954 trying to sell a malted milk mixer that could blend six drinks at a time.\u00a0 The door is slammed by food establishments that could either see no use in it or were more likely to buy the Hamilton machine, which undercut\u00a0 Kroc\u2019s price.\u00a0 His rise to the entrepreneurial hall of fame begins when one fast-food place called McDonald\u2019s and located in San Bernardino, California, calls him to order six, and then eight of the machines. Kroc is determined: he listens enough to a record that impresses on him that persistence (in other words making yourself a pest) is the secret to success.\u00a0 Driving from Illinois to California to deliver the order to the McDonald brothers, he finds a pair of ethical chaps who are afraid to expand, i.e. to franchise, because they think expansion would lead to lower standards as they could not personally supervise the operation.<\/p>\n

In a series of combative phone calls with the brothers, Kroc, whose slogan is \u201cbusiness is war,\u201d criticizes the founders for limiting themselves to \u201cyour endless parade of no\u2019s, cowering in the face of progress.\u201d\u00a0 Kroc is so single-minded that he barely understands his wife\u2019s loneliness.\u00a0 Their dinners together are virtually silent as Kroc is regularly on the road to pursue his dream.\u00a0 Given that Ethel is a homebody albeit one who is a member of the local golf country club, we are not surprised to see him cozy up to the more dynamic Joan Smith, whom he meets while dining with her husband and who is to become his future partner.<\/p>\n

Somehow, though, Keaton does not turn off his movie audience.\u00a0 He is too lovable despite his machinations to get the founding brothers to sign a contract to give him their name for the inevitable growth of the establishment, yet refusing to allow even a 1.9% of royalties.\u00a0 Put into writing instead of a handshake, that would have meant $100 million for the McDonald brothers.\u00a0 A comparison could be made with Facebook founder Mark Zuckerberg, so well illustrated in \u201cThe Social Contract\u201d for allegedly stealing intellectual ideas, i.e. ConnectU, from the Winklevoss brothers, the idea which foreshadowed Facebook.<\/p>\n

This is a tale of corruption, one which nonetheless may have the movie audience siding all the way with Kroc for the man\u2019s determination to make it big in America.\u00a0 The scenes of the mechanized system of making burgers\u2014automatically applying ketchup and mustard but sorting two pickles each by hand\u2014could whet the appetite.\u00a0 Or at least until you realize that whatever taste the sandwich has on its cotton-like bread is created not by the formerly frozen cheap meat but by the scientifically-measured array of condiments.<\/p>\n

Rated PG-13.\u00a0 115 minutes.\u00a0 \u00a9 Harvey Karten, Member, New York Film Critics Online<\/strong><\/p>\n

Story \u2013 A-<\/strong>
\nActing \u2013 A<\/strong>
\nTechnical \u2013 B+<\/strong>
\nOverall \u2013 A-<\/strong><\/p>\n

\"tfd\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

THE FOUNDER The Weinstein Company Reviewed by: Harvey Karten, Shockya Grade: A- Director:\u00a0 John Lee Hancock Written by: Robert Siegel Cast: Michael Keaton, Nick Offerman, John Carroll Lynch, Laura Dern, Linda Cardellini, B.J. Novak, Patrick Wilson, Justin Randell Brooke Screened at: Park Ave., NYC, 12\/7\/16 Opens: January 20, 2017 Shakespeare said, \u201cWhat\u2019s in a name?\u00a0 […]<\/p>\n","protected":false},"author":37,"featured_media":164569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,4],"tags":[17667,38620,38621,37873],"class_list":["post-164453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movies","category-reviews","tag-food","tag-mc-donalds","tag-ray-kroc","tag-the-founder"],"apple_news_notices":[],"yoast_head":"\nThe 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