{"id":186520,"date":"2020-09-25T10:46:13","date_gmt":"2020-09-25T17:46:13","guid":{"rendered":"https:\/\/www.shockya.com\/news\/?p=186520"},"modified":"2020-09-25T10:46:15","modified_gmt":"2020-09-25T17:46:15","slug":"a-tool-or-the-terminator","status":"publish","type":"post","link":"https:\/\/www.shockya.com\/news\/2020\/09\/25\/a-tool-or-the-terminator\/","title":{"rendered":"A Tool or the Terminator?"},"content":{"rendered":"

Netflix\u2019s The Social Dilemma says it\u2019s time to unplug<\/em><\/p>\n

\/Mykal<\/span> <\/span><\/span>Kaminski<\/span><\/p>\n

<\/span><\/p>\n

Netflix\u2019s latest documentary, The Social Dilemma<\/a> \u2013 riding high on the topten<\/a> \u201cmust see\u201d offerings currently available on the streaming service \u2013 asks and answers the question: Is social media (SM) a tool?<\/p>\n

\u201cGuns don\u2019t kill people; people do,\u201d is a popular slogan from the gun-rights lobby. It may be simplistic, but is logically accurate. Netflix\u2019s documentary film makes the case that, rather than being a tool such as gun, social media is more like the Terminator; a near-sentient machine that could metaphorically \u2013 or literally \u2013 kill you.<\/p>\n

There are objections. Similar complaints arise every time a new technology emerges. It\u2019s not hard to imagine some ancestor ranting that \u201cthis new-fangled steam-engine-thingy is gonna ruin civilization!\u201d But the cast of The Social Dilemma have a strong reply. Tools sit idly until someone decides to do something with them. Social media, the documentary persuasively argues, is an active agent. By finding out more about you that you know about yourself, SM is consciously and subconsciously pushing you towards making decisions, forming options, and deciding how you feel about yourself.<\/p>\n

It\u2019s rather terrifying stuff, and Jeff Orlowski, who directed the doc, offers no sugar coating. In his words, he seeks to \u201cbring compelling new insight to a familiar topic while also scaring the absolute sh*t out of you.\u201d In short: Google, aligned with Facebook, Instagram and other SM platforms are preying on our simple cavepeople brains and sinisterly re-wiring us into compliant consumers.<\/p>\n

The Social Dilemma features a list of ex-department heads and former high-ranking SM creators \u2013 such as the guy who helped develop Facebook\u2019s \u201clike\u201d button and Sean Parker of Napster and Facebook. These folks claim they have returned from the dark side and now penitently want to bring ethics into technology.<\/p>\n

The overwhelming goal of social media, these confessors claim, is to keep you glued to your screen. Many if not most of us have had the experience of searching for running shoes and then having a shoe ad pop up on our Facebook feed; it\u2019s a bit creepy, but we see the connection. We know the big tech firms buy and sell our data; we know we are the product. But could looking at a picture of someone for a certain length of time trigger an algorithm to place more of that person on your feed to keep you online? Or might you get a reminder that so-and-so has updated their profile photo if \u201cbig brother\u201d computes that you\u2019re not checking your feed enough? When does it all become too intrusive? Are people really ok with an AI system monitoring and predicting their moods and then using persuasive psychology to manipulate them to buy stuff?<\/p>\n

<\/p>\n

The film depicts many of these ideas by using an actor to play three characters working in a control room. This trinity has a single goal, keeping you online and offering you up for bids to advertisers. It\u2019s a bit cheesy, but it helps illustrate a point: SM isn\u2019t evil \u2013 it can\u2019t be evil. Like the Terminator, it\u2019s just programmed to do a job. It sells stuff \u2013 morality isn\u2019t part of the math.<\/p>\n

Professor Shoshana Zuboff<\/a> coined a phrase that works well for what The Social Dilemma alleges Zuckerberg et al are engaged in: \u201cSurveillance Capitalism,\u201d part of the title of her 2019 book<\/a> that argues by embracing social media, we have created \u201ca controlled \u2018hive\u2019 of total connection that seduces with promises of total certainty for maximum profit.\u201d<\/p>\n

The film also uses a cast of actors to portray a \u201ctypical\u201d American family and their tech-addicted teenagers, and while the gimmick doesn\u2019t work in places, it does shine some light on how people who grew up in a post-internet world have had their brains re-wired.<\/p>\n

The documentary correlates skyrocketing teen suicides with the year SM became available on phones: 2009. Of course, correlation doesn\u2019t always equal causation, however, SM clearly only shows a curated life. Sadly, too many haven\u2019t figured that out yet. Growing up in a world where the internet has always been \u201creality\u201d and SM equals \u201ccommunication,\u201d why wouldn\u2019t your sense of self be warped?<\/p>\n

The film also decries the tech giants for adding fuel to global polarized politics. Take the Wiki verses Google example. When two people read a Wikipedia entry, be they on different sides of the world, they read the same thing. But two people in the same US state \u2013 even living next door to each other \u2013 get very different auto fills on Google. Obviously, they know what you search for, where you go (Google maps) and what times you do things. Add in data bought from SM and type \u201cTrump is a\u2026\u201d in one house and Google offers, \u201camazing president.\u201d Type the same query one door over and the auto fill is \u201c\u2026is destroying America.\u201d<\/p>\n

Google isn\u2019t offering what the majority of the planet is searching for; it\u2019s offering what people like you are searching for. As we all stay in our bubbles, unchecked confirmation bias has become self-evident \u201cfact.\u201d Everything I see in my feed and in my searches says I\u2019m awesome and right! Ergo, my neighbor must be evil to think otherwise.<\/p>\n

The Social Dilemma points out at the start all the good SM has done. People brought together; organ donations and much, much more. Some critics<\/a> are unconvinced that SM is the equivalent of an AI-drug trip. Others argue the documentary oversimplifies<\/a>. The film also strays into hyperbole. Google employee Tristan Harris saying social media is a \u201ccheckmate on humanity\u201d might be a bridge too far.<\/p>\n

It\u2019s unlikely to convince many to quit SM and switch to pro-privacy search engines, however the vividly painted picture of a near-certain \u2018hive\u2019 future that few are ready for should \u2013 if nothing else \u2013 cause some to put down their phones for five minutes and reflect; which is quite an accomplishment in itself.<\/p>\n","protected":false},"excerpt":{"rendered":"

Netflix\u2019s The Social Dilemma says it\u2019s time to unplug \/Mykal Kaminski Netflix\u2019s latest documentary, The Social Dilemma \u2013 riding high on the topten \u201cmust see\u201d offerings currently available on the streaming service \u2013 asks and answers the question: Is social media (SM) a tool? \u201cGuns don\u2019t kill people; people do,\u201d is a popular slogan from the […]<\/p>\n","protected":false},"author":66,"featured_media":186523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2020-09-25T17:46:22Z","apple_news_api_id":"da32752e-15d3-4e74-a613-7eedacd52624","apple_news_api_modified_at":"2020-09-25T17:46:22Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A2jJ1LhXTTnSmE37trNUmJA","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-186520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-release"],"apple_news_notices":[],"yoast_head":"\nA 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