{"id":19634,"date":"2009-10-19T21:00:18","date_gmt":"2009-10-20T04:00:18","guid":{"rendered":"http:\/\/www.shockya.com\/news\/?p=19634"},"modified":"2009-10-19T21:07:11","modified_gmt":"2009-10-20T04:07:11","slug":"augmented-reality-for-transformers-revenge-of-the-fallen-dvd","status":"publish","type":"post","link":"https:\/\/www.shockya.com\/news\/2009\/10\/19\/augmented-reality-for-transformers-revenge-of-the-fallen-dvd\/","title":{"rendered":"Augmented Reality for Transformers Revenge of the Fallen DVD"},"content":{"rendered":"<p>Transformers Revenge of the Fallen will be the first DVD and Blu-ray EVER to use augmented reality to activate a compelling new form of entertainment using the packaging and a webcam.<\/p>\n<p>Fans who point the front of the 2-disc DVD or Blu-ray package at a webcam will activate a 3D holographic experience that includes puzzle solving, discovery, and game-play. As part of this experience, fans will be able to examine the Matrix of Leadership help Optimus Prime shoot Decepticon targets, and more-all in holographic 3D.<\/p>\n<p>Augmented reality works through a webcam that will first recognize familiar 2-dimensional images.  Once it has identified a &#8216;marker&#8217;, it uses this as a basis upon which to project 3-dimensional objects, animations and interactive content.<\/p>\n<p>In the case of the Transformers DVD and Blu-ray, the marker is the packaging.  As such, the packaging itself becomes a gateway to a whole new level of Transformers entertainment.<\/p>\n<p>You can check out a preview of the augmented reality experience below.<\/p>\n<p>Once the DVD &#038; Blu-ray are released, &#8220;The Optimus Prime Experience&#8221; will be located at the following link: <a href=\"http:\/\/www.optimusexperience.com\/\" target=\"blank\">http:\/\/www.optimusexperience.com\/<\/a><\/p>\n<div><object width=\"500\" height=\"310\"><param value=\"http:\/\/d.yimg.com\/static.video.yahoo.com\/yep\/YV_YEP.swf?ver=2.2.46\" \/><param value=\"true\" \/><param VALUE=\"always\" \/><param value=\"#000000\" \/><param value=\"id=16104034&#038;vid=6203237&#038;lang=en-us&#038;intl=us&#038;thumbUrl=http%3A\/\/l.yimg.com\/a\/p\/i\/bcst\/videosearch\/11886\/95116451.jpeg&#038;embed=1\" \/><\/object><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Transformers Revenge of the Fallen will be the first DVD and Blu-ray EVER to use augmented reality to activate a compelling new form of entertainment using the packaging and a webcam. Fans who point the front of the 2-disc DVD or Blu-ray package at a webcam will activate a 3D holographic experience that includes puzzle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[10125,6488,5585,7044,2064,3194,373,5583,6487],"class_list":["post-19634","post","type-post","status-publish","format-standard","hentry","category-news-release","tag-augmented-reality","tag-isabel-lucas","tag-megan-fox","tag-megatron","tag-michael-bay","tag-rainn-wilson","tag-shia-labeouf","tag-transformers-2","tag-transformers-revenge-of-the-fallen"],"apple_news_notices":[],"yoast_head":"<!-- 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