{"id":201698,"date":"2023-09-05T07:30:35","date_gmt":"2023-09-05T14:30:35","guid":{"rendered":"https:\/\/www.shockya.com\/news\/?p=201698"},"modified":"2023-09-05T07:30:35","modified_gmt":"2023-09-05T14:30:35","slug":"threads-vs-x-the-battle-for-microblogging-dominance-heats-up","status":"publish","type":"post","link":"https:\/\/www.shockya.com\/news\/2023\/09\/05\/threads-vs-x-the-battle-for-microblogging-dominance-heats-up\/","title":{"rendered":"Threads vs. X: The Battle for Microblogging Dominance Heats Up"},"content":{"rendered":"<p><a href=\"https:\/\/www.shockya.com\/news\/wp-content\/uploads\/Threads-v-X.-2.png\"><img decoding=\"async\" src=\"https:\/\/www.shockya.com\/news\/wp-content\/uploads\/Threads-v-X.-2.png\" alt=\"\" width=\"700\" class=\"alignnone size-full wp-image-201701\" srcset=\"https:\/\/www.shockya.com\/news\/wp-content\/uploads\/Threads-v-X.-2.png 1024w, https:\/\/www.shockya.com\/news\/wp-content\/uploads\/Threads-v-X.-2-300x225.png 300w, https:\/\/www.shockya.com\/news\/wp-content\/uploads\/Threads-v-X.-2-768x576.png 768w, https:\/\/www.shockya.com\/news\/wp-content\/uploads\/Threads-v-X.-2-632x474.png 632w, https:\/\/www.shockya.com\/news\/wp-content\/uploads\/Threads-v-X.-2-536x402.png 536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>In the fast-paced world of microblogging, where concise thoughts and trending topics reign supreme, Meta CEO Mark Zuckerberg&#8217;s creation, Threads, was initially hailed as the next big thing. Dubbed Instagram&#8217;s &#8220;Twitter Killer,&#8221; it burst onto the scene with all the pomp and promise you&#8217;d expect from the tech giant. But the current landscape tells a different story.<\/p>\n<p>Threads, a platform that closely mirrors the once-reigning Twitter, now rebranded as X, celebrated an explosive start. Within just five days of its July launch, it amassed a staggering 100 million sign-ups\u2014a feat that left many in awe. However, as we approach the two-month mark since its grand entrance, the shine seems to be wearing off, casting doubt on Zuckerberg&#8217;s ambitions to steal Twitter&#8217;s thunder.<\/p>\n<p>Even notable news outlets like <a href=\"https:\/\/www.nbcnews.com\/tech\/internet\/hot-start-metas-threads-struggles-traction-rcna101288\">NBC couldn&#8217;t ignore the struggles<\/a> Threads is currently facing, admitting on August 24th that the platform is &#8220;struggling for traction.&#8221; But what&#8217;s causing this sudden drop in momentum?<\/p>\n<p>An <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/threads-first-month\/\">analysis of Android users by Similarweb<\/a>, a reputable digital data and analytics company, offers some insights. They estimated that daily active users on Threads&#8217; Android app peaked at 49.3 million in early July, only to plummet to 10.3 million just a month later\u2014an astonishing 80% decrease. A week after its July 5th launch, daily active Threads users reached approximately 26.7 million, only to gradually decline to 13.5 million by month&#8217;s end.<\/p>\n<p>Even some of the early celebrity adopters, like Jennifer Lopez and Tom Brady, have fallen silent since the launch week. MrBeast, the YouTube sensation who became the first user to hit 1 million followers on Threads, also stopped posting about a month ago. It&#8217;s a concerning trend for a platform that aimed to revolutionize microblogging.<\/p>\n<p>Conservatives, in particular, have their theories about Threads&#8217; underwhelming start. While Twitter has opened its doors to free speech, Threads appears to be governed by strict content moderation and politically motivated censorship. Allum Bokhari, a senior technology reporter at Breitbart News and author of &#8220;Deleted: Big Tech&#8217;s Battle to Erase a Movement and Subvert Democracy,&#8221; shares his perspective.<\/p>\n<p><a href=\"https:\/\/www.breitbart.com\/tech\/2023\/08\/28\/nbc-admits-defeat-mark-zuckerbergs-sanely-run-twitter-clone-is-struggling\/\">According to Bokhari<\/a>, Threads failed to attract subversive content. It was marketed as the polite, politically correct alternative to Elon Musk&#8217;s X. However, when your platform&#8217;s main selling point is inoffensiveness, it&#8217;s no surprise that users may quickly grow disinterested. In contrast, X has embraced edgier, dissident content\u2014a move that has endeared it to its user base.<\/p>\n<p>In the ever-evolving world of microblogging, it seems that being too polite might not be a winning strategy. The battle for dominance between Threads and X continues to unfold, and only time will tell which platform will emerge victorious.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the fast-paced world of microblogging, where concise thoughts and trending topics reign supreme, Meta CEO Mark Zuckerberg&#8217;s creation, Threads, was initially hailed as the next big thing. Dubbed Instagram&#8217;s &#8220;Twitter Killer,&#8221; it burst onto the scene with all the pomp and promise you&#8217;d expect from the tech giant. But the current landscape tells a [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":201701,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2023-09-05T14:30:50Z","apple_news_api_id":"bab3e77c-84bb-468d-a251-6a16c4e6d075","apple_news_api_modified_at":"2023-09-05T14:30:50Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AurPnfIS7Ro2iUWoWxObQdQ","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":["https:\/\/news-api.apple.com\/sections\/a256d957-d5f8-3bec-b93f-7f862cadbf92"],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[46873,26558,10338,48043,48042,39722,14563,47581,47574,47436,15592],"class_list":["post-201698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-release","tag-censorship","tag-free-speech","tag-mark-zuckerberg","tag-meta-ceo","tag-microblogging","tag-social-media","tag-tech-news","tag-threads","tag-twitter-killer","tag-user-engagement","tag-x"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Threads vs. X: The Battle for Microblogging Dominance Heats Up<\/title>\n<meta name=\"description\" content=\"In the fast-paced world of microblogging, where concise thoughts and trending topics reign supreme, Meta CEO Mark Zuckerberg&#039;s creation, Threads, was Threads, Zuckerberg&#039;s microblogging endeavor, faces uphill battles as it competes with X. Explore the challenges and theories behind Threads&#039; underwhelming start.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shockya.com\/news\/2023\/09\/05\/threads-vs-x-the-battle-for-microblogging-dominance-heats-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Threads vs. X: The Battle for Microblogging Dominance Heats Up\" \/>\n<meta property=\"og:description\" content=\"In the fast-paced world of microblogging, where concise thoughts and trending topics reign supreme, Meta CEO Mark Zuckerberg&#039;s creation, Threads, was Threads, Zuckerberg&#039;s microblogging endeavor, faces uphill battles as it competes with X. Explore the challenges and theories behind Threads&#039; underwhelming start.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shockya.com\/news\/2023\/09\/05\/threads-vs-x-the-battle-for-microblogging-dominance-heats-up\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/shockyafans\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-05T14:30:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shockya.com\/news\/wp-content\/uploads\/Threads-v-X.-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alki David\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shockya\" \/>\n<meta name=\"twitter:site\" content=\"@shockya\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alki David\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shockya.com\/news\/2023\/09\/05\/threads-vs-x-the-battle-for-microblogging-dominance-heats-up\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shockya.com\/news\/2023\/09\/05\/threads-vs-x-the-battle-for-microblogging-dominance-heats-up\/\"},\"author\":{\"name\":\"Alki David\",\"@id\":\"https:\/\/www.shockya.com\/news\/#\/schema\/person\/1cd98c110056295f03f43aaa25aaebb4\"},\"headline\":\"Threads vs. X: The Battle for Microblogging Dominance Heats Up\",\"datePublished\":\"2023-09-05T14:30:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shockya.com\/news\/2023\/09\/05\/threads-vs-x-the-battle-for-microblogging-dominance-heats-up\/\"},\"wordCount\":455,\"publisher\":{\"@id\":\"https:\/\/www.shockya.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shockya.com\/news\/2023\/09\/05\/threads-vs-x-the-battle-for-microblogging-dominance-heats-up\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shockya.com\/news\/wp-content\/uploads\/Threads-v-X.-2.png\",\"keywords\":[\"CENSORSHIP\",\"FREE SPEECH\",\"MARK ZUCKERBERG\",\"META CEO\",\"MICROBLOGGING\",\"social media\",\"TECH NEWS\",\"Threads\",\"Twitter Killer\",\"USER ENGAGEMENT\",\"X\"],\"articleSection\":[\"NEWS\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shockya.com\/news\/2023\/09\/05\/threads-vs-x-the-battle-for-microblogging-dominance-heats-up\/\",\"url\":\"https:\/\/www.shockya.com\/news\/2023\/09\/05\/threads-vs-x-the-battle-for-microblogging-dominance-heats-up\/\",\"name\":\"Threads vs. X: The Battle for Microblogging Dominance Heats Up\",\"isPartOf\":{\"@id\":\"https:\/\/www.shockya.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shockya.com\/news\/2023\/09\/05\/threads-vs-x-the-battle-for-microblogging-dominance-heats-up\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shockya.com\/news\/2023\/09\/05\/threads-vs-x-the-battle-for-microblogging-dominance-heats-up\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shockya.com\/news\/wp-content\/uploads\/Threads-v-X.-2.png\",\"datePublished\":\"2023-09-05T14:30:35+00:00\",\"description\":\"In the fast-paced world of microblogging, where concise thoughts and trending topics reign supreme, Meta CEO Mark Zuckerberg's creation, Threads, was Threads, Zuckerberg's microblogging endeavor, faces uphill battles as it competes with X. 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Early encounter with Julian Assange during the first Hologram USA operations proved a formative turning point \u2014 exposing the realities of lawfare, information suppression, and concentrated media power. Principal complainant and driving force behind what court filings describe as the largest consolidated media\u2013legal accountability action on record, now before the Eastern Caribbean Supreme Court. 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Born in Lagos, Nigeria; educated in the United Kingdom and Switzerland; attended the Royal College of Art. Early internet broadcaster \u2014 participated in real-time public coverage during the 1997 Mars landing era using experimental online transmission from Beverly Hills. Founder of FilmOn, one of the earliest global internet television networks offering live and on-demand broadcasting outside legacy gatekeepers. Publisher of SHOCKYA \u2014 reporting since 2010 on systemic corruption inside the entertainment business and its expansion into law, finance, and regulation. Creator of the SIN Network (ShockYA Integrated Network), a federated media and civic-information infrastructure spanning investigative journalism, live TV, documentary, and court-record reporting. Lived and worked for over 40 years inside global media hubs including Malibu, Beverly Hills, London, Hong Kong and Gstaad. Early encounter with Julian Assange during the first Hologram USA operations proved a formative turning point \u2014 exposing the realities of lawfare, information suppression, and concentrated media power. Principal complainant and driving force behind what court filings describe as the largest consolidated media\u2013legal accountability action on record, now before the Eastern Caribbean Supreme Court. Relocated to Antigua &amp; Barbuda and entered sustained legal, civic, and informational confrontation over media power, safeguarding, and accountability at Commonwealth scale.","sameAs":["https:\/\/www.instagram.com\/alkidavid"],"url":"https:\/\/www.shockya.com\/news\/author\/grady\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.shockya.com\/news\/wp-content\/uploads\/Threads-v-X.-2.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pnMiA-Qtc","distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"","distributor_original_site_url":"https:\/\/www.shockya.com\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/posts\/201698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/comments?post=201698"}],"version-history":[{"count":0,"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/posts\/201698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/media\/201701"}],"wp:attachment":[{"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/media?parent=201698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/categories?post=201698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/tags?post=201698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}