{"id":28599,"date":"2010-05-22T12:17:18","date_gmt":"2010-05-22T19:17:18","guid":{"rendered":"http:\/\/www.shockya.com\/news\/?p=28599"},"modified":"2010-05-22T12:19:21","modified_gmt":"2010-05-22T19:19:21","slug":"new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect","status":"publish","type":"post","link":"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/","title":{"rendered":"New Sorcerer&#39;s Apprentice TV Spot Finally Has That Magical Effect"},"content":{"rendered":"<p>Even after heaps of production calamities, <em>The Sorcerer&#8217;s Apprentice <\/em>seems to have come together quite nicely. The <a href=\"http:\/\/trailers.apple.com\/trailers\/disney\/thesorcerersapprentice\/\" target=\"_blank\">first trailer<\/a> was a bit slow, particularly the dialogue-less first half, but the rest showed some serious potential. <a href=\"http:\/\/trailers.apple.com\/trailers\/disney\/thesorcerersapprentice\/\" target=\"_blank\">Trailer #2<\/a> picked up the pace quite a bit, but still lacked the wow factor you&#8217;d expect from a film about sorcery in modern-day Manhattan. But Walt Disney Pictures finally gets it right in this brand new TV spot. The shorter runtime did the material wonders, forcing the editor to keep the clip tight, upping the intensity exponentially.<\/p>\n<p>Will the final product more closely resemble the newest promo? We&#8217;ll have to wait another two months to find out. Come July 16th, you can see Nicolas Cage as Balthazar Blake, a seasoned sorcerer who takes a young apprentice, Dave Stutler (Jay Barcuchel) under his wing in hopes he\u2019ll help him defeat his archenemies, Maxim Horvath (Alfred Molina).<\/p>\n<p>By Perri Nemiroff (via <a href=\"http:\/\/www.comingsoon.net\/news\/movienews.php?id=66257\" target=\"_blank\">Coming Soon<\/a>)<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"580\" height=\"360\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/_AAiztze3iI&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b&amp;border=1\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even after heaps of production calamities, The Sorcerer&#8217;s Apprentice seems to have come together quite nicely. The first trailer was a bit slow, particularly the dialogue-less first half, but the rest showed some serious potential. Trailer #2 picked up the pace quite a bit, but still lacked the wow factor you&#8217;d expect from a film [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,1],"tags":[4151,6987,631,9012,6250],"class_list":["post-28599","post","type-post","status-publish","format-standard","hentry","category-movies","category-news-release","tag-alfred-molina","tag-jay-baruchel","tag-nicolas-cage","tag-the-sorcerers-apprentice","tag-walt-disney-pictures"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Sorcerer&#039;s Apprentice TV Spot Finally Has That Magical Effect<\/title>\n<meta name=\"description\" content=\"Even after heaps of production calamities, The Sorcerer&#039;s Apprentice seems to have come together quite nicely. The first trailer was a bit slow,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Sorcerer&#039;s Apprentice TV Spot Finally Has That Magical Effect\" \/>\n<meta property=\"og:description\" content=\"Even after heaps of production calamities, The Sorcerer&#039;s Apprentice seems to have come together quite nicely. The first trailer was a bit slow,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/shockyafans\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-22T19:17:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-05-22T19:19:21+00:00\" \/>\n<meta name=\"author\" content=\"Perri Nemiroff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shockya\" \/>\n<meta name=\"twitter:site\" content=\"@shockya\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Perri Nemiroff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/\"},\"author\":{\"name\":\"Perri Nemiroff\",\"@id\":\"https:\/\/www.shockya.com\/news\/#\/schema\/person\/0800eacf7208d838b1dbe6a9b0b4d8c3\"},\"headline\":\"New Sorcerer&#39;s Apprentice TV Spot Finally Has That Magical Effect\",\"datePublished\":\"2010-05-22T19:17:18+00:00\",\"dateModified\":\"2010-05-22T19:19:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/\"},\"wordCount\":171,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shockya.com\/news\/#organization\"},\"keywords\":[\"ALFRED MOLINA\",\"JAY BARUCHEL\",\"NICOLAS CAGE\",\"THE SORCERERS APPRENTICE\",\"WALT DISNEY PICTURES\"],\"articleSection\":[\"MOVIES\",\"NEWS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/\",\"url\":\"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/\",\"name\":\"New Sorcerer&#39;s Apprentice TV Spot Finally Has That Magical Effect\",\"isPartOf\":{\"@id\":\"https:\/\/www.shockya.com\/news\/#website\"},\"datePublished\":\"2010-05-22T19:17:18+00:00\",\"dateModified\":\"2010-05-22T19:19:21+00:00\",\"description\":\"Even after heaps of production calamities, The Sorcerer's Apprentice seems to have come together quite nicely. The first trailer was a bit slow,\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shockya.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Sorcerer&#39;s Apprentice TV Spot Finally Has That Magical Effect\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shockya.com\/news\/#website\",\"url\":\"https:\/\/www.shockya.com\/news\/\",\"name\":\"\",\"description\":\"REAL TALK\",\"publisher\":{\"@id\":\"https:\/\/www.shockya.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shockya.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shockya.com\/news\/#organization\",\"name\":\"Anakando Media Group\",\"url\":\"https:\/\/www.shockya.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shockya.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shockya.com\/news\/wp-content\/uploads\/anakando.jpg\",\"contentUrl\":\"https:\/\/www.shockya.com\/news\/wp-content\/uploads\/anakando.jpg\",\"width\":237,\"height\":213,\"caption\":\"Anakando Media Group\"},\"image\":{\"@id\":\"https:\/\/www.shockya.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/shockyafans\/\",\"https:\/\/x.com\/shockya\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shockya.com\/news\/#\/schema\/person\/0800eacf7208d838b1dbe6a9b0b4d8c3\",\"name\":\"Perri Nemiroff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shockya.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/52d3d811f3d9513243a204dbd571b23794dcd95ca9a199787c8f9f7e2f08412a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/52d3d811f3d9513243a204dbd571b23794dcd95ca9a199787c8f9f7e2f08412a?s=96&d=mm&r=g\",\"caption\":\"Perri Nemiroff\"},\"description\":\"Film producer and director best known for her work in movies such as FaceTime, Trevor, and The Professor. She has worked as an online movie blogger and reporter for sites such as CinemaBlend.com, ComingSoon.net, Shockya, and MTV's Movies Blog.\",\"sameAs\":[\"http:\/\/www.littlemisscritical.com\"],\"url\":\"https:\/\/www.shockya.com\/news\/author\/perri\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Sorcerer&#39;s Apprentice TV Spot Finally Has That Magical Effect","description":"Even after heaps of production calamities, The Sorcerer's Apprentice seems to have come together quite nicely. The first trailer was a bit slow,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/","og_locale":"en_US","og_type":"article","og_title":"New Sorcerer&#39;s Apprentice TV Spot Finally Has That Magical Effect","og_description":"Even after heaps of production calamities, The Sorcerer's Apprentice seems to have come together quite nicely. The first trailer was a bit slow,","og_url":"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/","article_publisher":"https:\/\/www.facebook.com\/shockyafans\/","article_published_time":"2010-05-22T19:17:18+00:00","article_modified_time":"2010-05-22T19:19:21+00:00","author":"Perri Nemiroff","twitter_card":"summary_large_image","twitter_creator":"@shockya","twitter_site":"@shockya","twitter_misc":{"Written by":"Perri Nemiroff","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/#article","isPartOf":{"@id":"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/"},"author":{"name":"Perri Nemiroff","@id":"https:\/\/www.shockya.com\/news\/#\/schema\/person\/0800eacf7208d838b1dbe6a9b0b4d8c3"},"headline":"New Sorcerer&#39;s Apprentice TV Spot Finally Has That Magical Effect","datePublished":"2010-05-22T19:17:18+00:00","dateModified":"2010-05-22T19:19:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/"},"wordCount":171,"commentCount":0,"publisher":{"@id":"https:\/\/www.shockya.com\/news\/#organization"},"keywords":["ALFRED MOLINA","JAY BARUCHEL","NICOLAS CAGE","THE SORCERERS APPRENTICE","WALT DISNEY PICTURES"],"articleSection":["MOVIES","NEWS"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/","url":"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/","name":"New Sorcerer&#39;s Apprentice TV Spot Finally Has That Magical Effect","isPartOf":{"@id":"https:\/\/www.shockya.com\/news\/#website"},"datePublished":"2010-05-22T19:17:18+00:00","dateModified":"2010-05-22T19:19:21+00:00","description":"Even after heaps of production calamities, The Sorcerer's Apprentice seems to have come together quite nicely. The first trailer was a bit slow,","breadcrumb":{"@id":"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.shockya.com\/news\/2010\/05\/22\/new-sorcerers-apprentice-tv-spot-finally-has-that-magical-effect\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shockya.com\/news\/"},{"@type":"ListItem","position":2,"name":"New Sorcerer&#39;s Apprentice TV Spot Finally Has That Magical Effect"}]},{"@type":"WebSite","@id":"https:\/\/www.shockya.com\/news\/#website","url":"https:\/\/www.shockya.com\/news\/","name":"","description":"REAL TALK","publisher":{"@id":"https:\/\/www.shockya.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shockya.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shockya.com\/news\/#organization","name":"Anakando Media Group","url":"https:\/\/www.shockya.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shockya.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.shockya.com\/news\/wp-content\/uploads\/anakando.jpg","contentUrl":"https:\/\/www.shockya.com\/news\/wp-content\/uploads\/anakando.jpg","width":237,"height":213,"caption":"Anakando Media Group"},"image":{"@id":"https:\/\/www.shockya.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/shockyafans\/","https:\/\/x.com\/shockya"]},{"@type":"Person","@id":"https:\/\/www.shockya.com\/news\/#\/schema\/person\/0800eacf7208d838b1dbe6a9b0b4d8c3","name":"Perri Nemiroff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shockya.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/52d3d811f3d9513243a204dbd571b23794dcd95ca9a199787c8f9f7e2f08412a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/52d3d811f3d9513243a204dbd571b23794dcd95ca9a199787c8f9f7e2f08412a?s=96&d=mm&r=g","caption":"Perri Nemiroff"},"description":"Film producer and director best known for her work in movies such as FaceTime, Trevor, and The Professor. She has worked as an online movie blogger and reporter for sites such as CinemaBlend.com, ComingSoon.net, Shockya, and MTV's Movies Blog.","sameAs":["http:\/\/www.littlemisscritical.com"],"url":"https:\/\/www.shockya.com\/news\/author\/perri\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pnMiA-7rh","distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"","distributor_original_site_url":"https:\/\/www.shockya.com\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/posts\/28599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/comments?post=28599"}],"version-history":[{"count":0,"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/posts\/28599\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/media?parent=28599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/categories?post=28599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shockya.com\/news\/wp-json\/wp\/v2\/tags?post=28599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}