{"id":83546,"date":"2012-01-29T16:21:30","date_gmt":"2012-01-29T23:21:30","guid":{"rendered":"http:\/\/www.shockya.com\/news\/?p=83546"},"modified":"2012-01-29T16:21:30","modified_gmt":"2012-01-29T23:21:30","slug":"box-office-report-the-grey-is-literally-one-for-the-money","status":"publish","type":"post","link":"https:\/\/www.shockya.com\/news\/2012\/01\/29\/box-office-report-the-grey-is-literally-one-for-the-money\/","title":{"rendered":"Box Office Report: The Grey is literally One for the Money"},"content":{"rendered":"<p>The box office results for the weekend of January 27th &#8211; 29th sees a pack wolves fighting for the top spot.  But it was a mismatch. <em>The Grey<\/em> was able to out flank <em>Underworld: Awakening<\/em>, and at the same time, kept all the other newbies at bay.  Here are the studio estimates:<\/p>\n<p>1.  The Grey ($20.5 million)<\/p>\n<p>2.  Underworld: Awakening ($12.5 million)<\/p>\n<p>3.  One for the Money ($11.7 million)<\/p>\n<p>4.  Red Tails ($10.4 million)<\/p>\n<p>5.  Man on a Ledge ($8.2 million)<\/p>\n<p>6.  Extremely Loud and Incredibly Close ($7.1 million)<\/p>\n<p>7.  The Descendants ($6.5 million)<\/p>\n<p>8.  Contraband ($6.5 million)<\/p>\n<p>9.  Beauty and Beast 3D ($5.3 million)<\/p>\n<p>10.  Haywire ($4 million)<\/p>\n<p>Analysis<\/p>\n<p>Coming in with a cool $20 million production budget, <em><strong>The Grey<\/strong><\/em> has given Open Road Films its first #1 hit.  The young studio &#8211; backed by AMC and Regal Entertainment respectively &#8211; has to be pleased with not only the financials, but how the lovely critics and audiences have responded with numerous lauds.  With a weak release schedule over the next couple weeks, Liam Neeson&#8217;s latest should be able to solidify itself as the year&#8217;s first true <strong>Sleeper Hit<\/strong>.  <\/p>\n<p>The production figures for <em><strong>One for the Money<\/strong><\/em> have not been released as of the writing of this report, so its tough to gauge how the debut is doing.  That said, Katherine Heigl has been a reliable box office treat for studios.  And with that said, the reviews have been terrible; but this is a common theme for a Heigl flick.<\/p>\n<p><em><strong>Man on a Ledge<\/strong><\/em> may have whomever greenlit this sucker feeling the urge to jump.  With a $42 million production budget, the terrible reviews, and a piss-poor opening; this is not only on Flop Alert&#8230;it&#8217;s a flop.  Period.  Sam Worthington&#8217;s box office predictability is always all over the spectrum.<\/p>\n<p>Last week&#8217;s releases (<em><strong>Underworld: Awakening, Haywire<\/strong><\/em>, and <em><strong>Red Tails<\/strong><\/em>) all experienced about a 50% drop.  Look for Red Tails to break away from this pack and hang around longer over the next two weeks.<\/p>\n<p>This Friday, <em>Big Miracle, Chronicle<\/em> and <em>The Woman in Black<\/em> kick-off the February releases.  Friday and Saturday will be key for these guys, since the Super Bowl will kill Sunday&#8217;s totals.  Reviews will be right here my fellow Shockers!<\/p>\n<p>By Joe Belcastro<\/p>\n<figure id=\"attachment_83555\" aria-describedby=\"caption-attachment-83555\" style=\"width: 500px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.shockya.com\/news\/wp-content\/uploads\/TheGrey1.jpg\"><img decoding=\"async\" src=\"http:\/\/www.shockya.com\/news\/wp-content\/uploads\/TheGrey1.jpg\" alt=\"The Grey\" title=\"The Grey\" width=\"500\" class=\"size-full wp-image-83555\" srcset=\"https:\/\/www.shockya.com\/news\/wp-content\/uploads\/TheGrey1.jpg 570w, https:\/\/www.shockya.com\/news\/wp-content\/uploads\/TheGrey1-300x182.jpg 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><figcaption id=\"caption-attachment-83555\" class=\"wp-caption-text\">You earned it, Liam.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The box office results for the weekend of January 27th &#8211; 29th sees a pack wolves fighting for the top spot. But it was a mismatch. The Grey was able to out flank Underworld: Awakening, and at the same time, kept all the other newbies at bay. Here are the studio estimates: 1. The Grey [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,1],"tags":[22182,20394,11851,22957,20588,11836,17377,3030,1092,20393,12091,18858,15830,22334,11288,18381],"class_list":["post-83546","post","type-post","status-publish","format-standard","hentry","category-movies","category-news-release","tag-beauty-and-the-beast-3d","tag-big-miracle","tag-box-office","tag-chronicle","tag-contraband","tag-extremely-loud-and-incredibly-close","tag-haywire","tag-katherine-heigl","tag-liam-neeson","tag-man-on-a-ledge","tag-one-for-the-money","tag-red-tails","tag-the-descendants","tag-the-grey","tag-the-woman-in-black","tag-underworld-awakening"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Box Office Report: The Grey is literally One for the Money<\/title>\n<meta name=\"description\" content=\"The box office results for the weekend of January 27th - 29th sees a pack wolves fighting for the top spot. 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