{"id":99677,"date":"2012-07-15T08:39:11","date_gmt":"2012-07-15T15:39:11","guid":{"rendered":"http:\/\/www.shockya.com\/news\/?p=99677"},"modified":"2012-07-15T08:39:11","modified_gmt":"2012-07-15T15:39:11","slug":"box-office-report-ice-age-4-drifts-away-amazing-spider-man-hangs-around","status":"publish","type":"post","link":"https:\/\/www.shockya.com\/news\/2012\/07\/15\/box-office-report-ice-age-4-drifts-away-amazing-spider-man-hangs-around\/","title":{"rendered":"Box Office Report: Ice Age 4 drifts away; Amazing Spider-Man hangs around"},"content":{"rendered":"

The box office results for the weekend of July 13th – 15th sees a calm before the “Dark” storm “Rises.” Ice Age<\/em> had a mediocre return to theaters while Spider-Man<\/em> and the breakout hit, Ted<\/em>, held strong. Here are the studio estimates:<\/p>\n

1. Ice Age: Continental Drift ($46 million)<\/p>\n

2. The Amazing Spider-Man ($35 million)<\/p>\n

3. Ted ($22.1 million)<\/p>\n

4. Brave ($10.6 million)<\/p>\n

5. Magic Mike ($9 million)<\/p>\n

6. Savages ($8.7 million)<\/p>\n

7. Tyler Perry’s Madea’s Witness Protection ($5.6 million)<\/p>\n

8. Katy Perry: Part of Me ($3.7 million)<\/p>\n

9. Moonrise Kingdom ($3.6 million)<\/p>\n

10. Madagascar 3: Europe’s Most Wanted ($3.5 million)<\/strong><\/p>\n

Analysis<\/p>\n

The lone newcomer this week was Ice Age: Continental Drift<\/strong><\/em>. And while the opening is on-par with the overall franchise norm, this has to be somewhat of a letdown since there was no competition, and, it was armed with 3D ticket pricing. Even with Madagascar 3<\/em> and Brave<\/em>, the two other animations in wide release mode, this probably should have gone north of the $50 million mark. But as most flicks this year, the international total (over $200 million) has already melted away any concerns regarding the production budget of $100 million. This money-grab did its job.<\/p>\n

Sticking with animations, the highest grossing, domestically speaking, is Dr. Seuss’ The Lorax<\/em>; which opened back in early March. The $213.6 million Universal’s release has mounted could hold up as the three above are starting to fade. Brave<\/strong><\/em>, currently sitting at $195.6 million, may have a shot if Disney elects not to quickly pull it from theaters; something that studios tend to do after the 4-week mark.<\/p>\n

Haven’t done this in a while (since international markets have rendered it obsolete), but we have a Sleeper Hit<\/strong>. Magic Mike<\/strong><\/em>, made for just $7 million, will straddle over the $100 million domestic plateau in the next week or two. And to ensure that, it was no surprise that Channing Tatum recently announced that a sequel is already in the works, hoping to stuff a few more dollars into his skimpy product.<\/p>\n

The Amazing Spider-Man<\/strong><\/em> dipped just 44% from its first official weekend (opened on a Tuesday before 4th of July). Now up to just over $200 million stateside, the superhero darling needs to scrap together all the money it can before the clock strikes midnight – ushering in July 20th and what could be the 2nd highest grossing film this year.<\/p>\n

And with that, this Friday brings us the finale to Christopher Nolan’s vision of Batman with The Dark Knight Rises<\/em>. That’s all there is and expect it to knock on the door of $170 million in its first weekend. Reviews will be right here my fellow Shockers!<\/p>\n

\"Ice<\/a>
Starting to fade away perhaps???<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

The box office results for the weekend of July 13th – 15th sees a calm before the “Dark” storm “Rises.” Ice Age had a mediocre return to theaters while Spider-Man and the breakout hit, Ted, held strong. Here are the studio estimates: 1. Ice Age: Continental Drift ($46 million) 2. The Amazing Spider-Man ($35 million) […]<\/p>\n","protected":false},"author":24,"featured_media":99678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,1],"tags":[11851,17613,25997,24799,23261,16090,23183,14768,13412,15804,13853,25992],"class_list":["post-99677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movies","category-news-release","tag-box-office","tag-brave","tag-ice-age-continental-drift","tag-katy-perry-part-of-me","tag-madagascar-3-europes-most-wanted","tag-magic-mike","tag-moonrise-kingdom","tag-savages","tag-ted","tag-the-amazing-spider-man","tag-the-dark-knight-rises","tag-tyler-perrys-madeas-witness-protection"],"apple_news_notices":[],"yoast_head":"\nBox Office Report: Ice Age 4 drifts away; Amazing Spider-Man hangs around<\/title>\n<meta name=\"description\" content=\"The box office results for the weekend of July 13th - 15th sees a calm before the "Dark" storm "Rises." 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