London, 26th February 2008: Eros International, the London AIM listed leading integrated company within the Indian media & entertainment sector, today announced its pioneering advertising supported on-demand catalogue. With this, Eros for the first time will offer consumers free online content including exclusive content from the Eros movie catalogue of more than 1300 titles, 5000 music videos, behind the scenes, & making of movie footage, exclusive short form movie clips and events such as IIFA and more. The advertising supported Eros on demand platform http://ondemand.erosentertainment.com will remain unique and exclusive with the unparalleled Eros content catalogue. “This is a pioneering model for the Indian film industry and we strongly believe…