DreamWorks Animation is expanding its distribution to Chinese online video site Youku.com. According to The Hollywood Reporter, the two companies released information Monday that they have reached what is being labeled as a “first-of-its-kind” online distribution agreement for the rights to the “Kung Fu Panda” films in China.
This will be the first time that DreamWorks Animation titles will be available through an online site inChina. Both “Kung Fu Panda” films are currently available on-demand on Youku Premium; the two companies stated the films will later show on Youku’s Hollywood Movie Channel after the paid viewing window closes.
“As technology matures and Chinese Internet useres increasingly turn to the web for entertainment, Youku has been able to expand on the traditional movie release roadmap through agreements for studio films such as ‘Kung Fu Panda’ and ‘Kung Fu Panda 2,’” said chairman and CEO of Youku, Victor Koo. He also said both films have a proven successful track record with Chinese audiences and the company is looking forward to offering even more content for their viewers by aligning with more Hollywood Studios.
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