I think we all were a little taken aback to varying degrees when Snoop Dogg decided to change his name to Snoop Lion and his musical style in order to get closer to Rastafarian culture. If you want to know more about what sparked the change, Snoop Lion’s documentary, “Reincarnated.”
The film from Vice Films and Snoopadelic Films shows the rapper’s journey to finding a different sense of self. The film, which premiered at the Toronto International Film Festival, will now make a limited theatrical run. Here’s where you can watch the film starting March 15:
Sunshine Cinemas – New York City
Laemmle Monica and City Walk – Los Angeles
Opera Plaza – San Francisco
Century – Chicago
Midtown Art Cinema – Atlanta
O Cinema – Miami
Here’s what you can expect from “Reincarnated” and from Snoop Lion, who’s going to dive head-first into a new reggae-influenced sound:
REINCARNATED, presented by VICE Films and Snoopadelic Films, delves into the legacy of Rastafari music culture as Snoop visits Trench Town, the birthplace of reggae and one-time stomping grounds of luminaries Peter Tosh, Bob Marley and the still living Bunny Wailer. The film gives viewers unprecedented access as Snoop reflects on his turbulent and rapid rise from Long Beach to international icon to his rechristening as “Snoop Lion.” REINCARNATED is produced by Suroosh Alvi of VICE Media and Ted Chung of Stampede Management.
ABOUT SNOOP LION
Snoop Lion is a new moniker of multi-platinum artist and entertainment icon, Snoop Dogg, whose ability to stay at the forefront of popular culture and new technology has resulted in unwavering relevance. Snoop Lion, in conjunction with VICE Media and Stampede Management, are set to release REINCARNATED, the multi-media project capturing Snoop’s exploration of reggae music and spiritual growth. The project includes a reggae-influenced album executive produced by Diplo and Major Lazer, a feature-length documentary of Snoop’s journey and career which premiered at the 2012 Toronto International Film Festival to rave reviews, a photo book, and a self-sustainable gardening initiative named Mind Gardens. The full REINCARNATED project is set to release Spring 2013.