Universal City, CA, August 21, 2009- “My Bloody Valentine: Be Mine 4 Ever” an all-new “live” multi-sensory horror experience, will be a standout attraction at Universal Studios Hollywood’s “Halloween Horror Nights” event beginning its 16-night run on October 2, per an agreement between the theme park and Lionsgate, the leading next generation studio.

The attraction is based upon the 2009 theatrical re-make of the original 1981 Canadian slasher classic, which was released by Lionsgate to great box-office success earlier this year and is now available on DVD and Blu-ray. Widely considered “the ultimate slasher film” by horror aficionados, the all-new Universal Studios Hollywood maze will bring to life the terrible events that take place in the town of Harmony, which is crippled by a series of horrific murders. “My Bloody Valentine: Be Mine 4 Ever,” will recreate the film’s bloody massacres in disturbingly realistic scenes. This “Halloween Horror Nights” experience will assault the guest through the sense of sight, sound, smell and touch. Guests entering the maze will smell the dank, stale air of the film’s mineshaft, will feel the spray of spattering blood and will pass closely through scenes of unrelenting carnage. It will be the most lifelike representation of film horror ever created for a Halloween maze attraction.

The entire “Halloween Horror Nights” event at Universal Studios Hollywood has been re-designed for 2009. “Halloween Horror Nights” will feature four all-new mazes, a new “Terror Tram” backlot studio experience as well as terrifying new “Scare Zones.” New attractions will include a “live” maze experience based on the “Saw” film franchise, per an agreement among Universal Studios Theme Parks, Lionsgate and Twisted Pictures. The “Rocky Horror Picture Show: A Tribute” will also join the “Halloween Horror Nights” line-up in a live stage presentation of this classically edgy movie.

Updates on “Halloween Horror Nights” are available at HalloweenHorrorNights.com/Hollywood and on Twitter and Facebook, as Creative Director John Murdy reveals a running chronicle of exclusive information. Fans are invited to follow John Murdy on Twitter at: twitter.com/HorrorNights or via Facebook at: “Halloween Horror Nights – Hollywood (Official).”

Universal Studios Hollywood, The Entertainment Capital of L.A, includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex; the Universal CityWalk Cinemas; and the Gibson Amphitheatre concert and special event venue. The theme park features such groundbreaking attractions as “The Simpsons Ride,” “Revenge of the Mummy – The Ride,” “Shrek 4-D,” “Jurassic Park – The Ride,” and the world-renowned Studio Tour, which takes guests behind-the-scenes of such landmark TV and movie locations as Steven Spielberg’s “War of the Worlds.” For more information please visit: www.UniversalStudiosHollywood.com.

Universal Studios Hollywood is a unit of Universal Parks & Resorts, a division of NBC-Universal.

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