Kick-Ass may have kicked ass with the critics, but the same isn’t true for the public. After a massive marketing effort, the superhero flick only took in $19.7 million leaving it way short of Lionsgate’s rumored $30 million goal. Hopefully the film will have some legs and win as big as hoped as time goes on, but for now, Matthew Vaughn and crew will have to settle for second best.
How to Train Your Dragon reclaimed the top spot just edging out Kick-Ass with $20 million, boosting its grand total to $159 million. Finishing the weekend in third is Tina Fey and Steve Carell’s Date Night, which held up quite well in week two dropping just 31%. Meanwhile, Death at a Funeral scored a mediocre $17 million closely followed by Clash of the Titans, which earned $15.8 million putting it at just under $133 million in total.
Limited releases brought us both The Joneses and The Perfect Game. The Joneses earned a decent haul, $554 thousand, but The Perfect Game only claimed $494 thousand. What’s so bad about the $60 thousand difference? The Joneses was only playing in 193 theaters where as The Perfect Game graced over 400 screens. Ouch.
By Perri Nemiroff (via Box Office Mojo)