In an effort to help promote its upcoming thriller ‘Limitless,’ Relativity Media is asking potential audiences if they wonder what their lives would be like on NZT, the drug Bradley Cooper’s character takes in the film. The studio is releasing a mock PSA video, titled ‘Your Brain On NZT,’ which is inspired by the US’s anti-narcotics campaign by Partnership for a Drug-Free America (PDFA).
‘Limitless,’ which was directed by Neil Burger, written by Leslie Dixon and was based on the novel Dark Fields by Alan Glynn, also stars Abbie Cornish, Anna Friel and Robert De Niro. The movie, which is set to be released on March 18, follows Eddie Morra, played by Cooper, an unsuccessful writer who changes his life with the top-secret government drug NZT. It allows Eddie to use 100 percent of his brain, but his enhanced abilities attract people who threaten his new life. He is left to figure out how to outwit his enemies before his supply runs out.
Written by: Karen Benardello