TeenNick knew what they were doing when they decided to bring back ’90s shows in their new programming block, “The ’90s Are All That.” According to Entertainment Weekly, the block has landed TeenNick as the king of the networks vying for the 12-24 target audience.
According to The Hollywood Reporter, the block’s Monday night premiere night brought in 417,000 viewers in the 12-24 age range (up 225% from last year), 456,000 viewers in the 12-34 age range (up 167% from a year ago) and adults 18-34 (up 500% from a year ago). The total viewership was 555,000, raising the percentage up to 114% from what it was last year. Also, the four shows in the block–“All That,” “Kenan and Kel,” “Clarissa Explains It All” and “Doug,” were in the top 10 shows in their time period.
Entertainment Weekly also reported that the block skewered other shows in the same time block who are vying for the same target audience. “The ’90s Are All That” scored higher ratings than “Conan” “Late Show with David Letterman,” “The Tonight Show with Jay Leno,” “Late Night with Jimmy Fallon,” “Lopez Tonight” and “Jimmy Kimmel Live”
Twitter, Facebook, and social networking in general also saw an increase in activity due to the block, with people tweeting and status-changing about the ’90s shows (myself included). I can say from viewing my own Twitter and Facebook feeds that virtually everyone within my age group were tweeting and Facebooking with glee about the return of their favorite shows. I am led to believe from the block’s trailer that there will be more ’90s shows brought to the block in due time, so the excitement is only going get larger. I personally can’t wait.
